Sales Representative (Rental)

Caterpillar Asia Pte Ltd; Singapore; On-site; SGD 20,000 - 60,000; Full time

Job summary

A leading global manufacturing company in Singapore is looking for a Rental Sales Representative to grow business by increasing Caterpillar machines in dealer rental fleets. This role involves strategic sales planning, dealer support, and coordination among various stakeholders. Top candidates will have strong sales performance and industry knowledge, coupled with a focus on customer satisfaction. The company offers a comprehensive benefits package including medical, annual leave, and bonuses. Business travel of approximately 60% is expected.

Benefits

Medical and insurance

Paid annual leave

Flexi leave

Variable bonus

Qualifications

• Knowledge of the customer value proposition and practices.
• Knowledge of major industry trends and regulatory considerations.
• High level of financial acumen and strategic planning skills.
• Clear verbal and written communication skills.
• Ability to negotiate constructively and collaboratively.
• Ability to work with multiple decision makers.
• Record of strong sales performance and exploring business growth.
• Ability to influence with little to no authority.

Responsibilities

• Execute on delivering annual rental revenue and coverage growth.
• Lead annual business planning for rental machines.
• Act as sales liaison among dealers and customers.
• Identify and resolve dealer rental operation problems.
• Counsel dealers on best rental configurations.
• Evaluate dealer performance and optimize participation.
• Analyze dealer operations to improve capability.
• Identify market opportunities for expansion.
• Evaluate training needs of dealer rental operations.
• Guide dealers on optimal rental strategies.
• Counsel dealers on competitors and competitive landscape.
• Manage rental support programs within budget.

Skills

Customer Focus

Industry Knowledge

Decision Making & Critical Thinking

Effective Communications

Negotiating

Relationship Management

Business Development

Value Selling

Job description

Description

Career Area: Sales

Job Description

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.

We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Job Summary

The role’s primary objective is to grow the Rental Revenue by growing Caterpillar machines and work tools in Dealer rental fleets and delivering your Annual Business Plan. As a Rental Sales Representative, your objective is also to support Caterpillar Dealers in planning and executing ambitious growth strategies to profitably increase their rental service portfolio. In this end-to-end role, you will need to be able to work successfully with multiple decision-makers at the Dealers (General Manager, CFO, Rental Manager, Branch Managers, Salespeople, IT Manager, Marketing Manager, etc.) and within Caterpillar (Rental Services operations experts, Cat Rental Brand & Marketing team, Caterpillar Product Specialists, Sales & Operations team, etc.). Teamwork and the ability to coordinate many resources are critical.

What You Will Do

• Own it - Execute on delivering the annual rental revenue, customer and coverage growth and machine business goals.
• Drive it - Lead the annual business planning process to ensure accurate dealer fleet planning and forecasting for rental machines – Cat, work tools, Allied, SEM, and Used.
• Be it - Be the face of Caterpillar as the sales liaison among dealers, customers, and other Caterpillar personnel.
• Solve it - Identify, analyze, and resolve problems in the dealer rental operations industry with a focus on problems that are more strategic in nature.
• Coach it – Counsel dealers on Caterpillar Rental configurations best suited for the rental industry and resale.
• Measure it - Evaluate individual dealer performance and develop appropriate recommendations to optimize dealer participation in the rental opportunity for the assigned territory.
• Improve it - Conduct detailed analyses of dealer rental and used operations (coverage, forecasting, fleet management, rental fleet utilization, sales & operations planning, etc.) with special emphasis on streamlining processes and improving dealer capability and profitability.
• Expand it - Identify the potential Market opportunities within Existing and Emerging Markets to expand the Dealer's offering to provide complete customer solutions, including Rental and Used.
• Train It - Evaluate the training needs of dealer rental operations staff and leverage materials and resources to satisfy those training requirements.
• Guide it - Guide dealers on an optimal rental rollout strategy that maximizes dealer profitability.
• Understand it - Counsel dealers on competitors and the competitive landscape.
• Manage it - Manage Rental support programs within budget to reach rental objectives.

What You Have

• Customer Focus: Knowledge of the customer value proposition and practices that align customer needs and satisfaction as primary considerations in all business decisions and the ability to leverage that information in creating customized customer solutions.
• Industry Knowledge: Knowledge of the organization's industry group, trends, directions, major issues, regulatory considerations, and trendsetters; ability to apply industry knowledge appropriately.
• Decision Making & Critical Thinking: High level of business and financial acumen as well as strategic planning and execution skills.
• Effective Communications: Always focused on matching the right message to the audience; clear verbal and written communication.
• Negotiating: Ability to negotiate successfully across a matrix organization and with external partners/clients constructively and collaboratively.
• Relationship Management: Ability to work successfully with multiple decision makers at the Caterpillar dealerships and within Caterpillar.
• Business Development: Demonstrated record of strong sales performance; ability to explore and develop potential areas of business growth.
• Value Selling: Ability to sell ideas and influence with little to no authority.

Top Candidates Will Also Have

• A deep understanding of the Equipment Rental business and experience working for an OEM (Original Equipment Manufacturer).
• Demonstrated record of strong sales performance.
• History of high impact performance in a dynamic business climate.
• Track record in the rental or construction equipment industry.

Additional Information

• Territory: This role covers 3 to 4 Caterpillar Dealers within South East Asia.
• Required Business Travel: approximately 60%
  

How We Support You (Employee Benefits)

Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world. Here you earn more than just wage, because we value your performance, we offer a total rewards package that provides day one benefits along with the potential of a variable bonus. Additional benefits include paid annual leave, flexi leave, medical and insurance. (prorated based upon hire date).

Final Details

Caterpillar is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, Caterpillar offers many job opportunities outside of Singapore which can be found through our employment website at www.caterpillar.com/careers.

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Posting Dates

January 20, 2026 - February 2, 2026

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply

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