Sales Manager (HORECA / Food Wholesale industry)

TOHO SINGAPORE PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A premium Japanese food supplier in Singapore is seeking an experienced sales manager to develop regional sales strategies and enhance buyer relationships. This role requires a minimum of 8 years in the FMCG industry and proficiency in sales planning, analysis, and CRM systems. The ideal candidate will effectively manage team budgets and drive customer acquisition through effective communication with buyers. This opportunity is perfect for someone with a strong sales background and leadership skills.

Qualifications

• Minimum 8 years working experience in the FMCG industry.
• Proficient in creating and implementing sales methodologies.
• Skilled in analyzing sales performance metrics and customer feedback.
• Ability to communicate effectively with Chinese-speaking customers.

Responsibilities

• Develop sales strategies based on buyer segments.
• Create sales opportunities by building networks.
• Acquire sales accounts by understanding buyers' needs.
• Manage buyer relationships and enhance retention.
• Manage team members, budget, and recruitment.

Skills

Sales methodology implementation

Sales performance analysis

Customer relationship management

Budget management

Team management

Effective communication

Education

Minimum Polytechnic Diploma / Bachelor’s Degree or equivalent

Tools

CRM systems

Job description

About Toho Singapore

Toho Singapore is a subsidiary of Toho Co., Ltd., a TSE-listed company based in Kobe, Japan, which oversees group companies in the food business.

We are a leading regional importer, exporter, wholesaler, and supplier of premium Japanese food. With over 2,000 products and expertise in air‑flewn seafood and fresh produce, we serve hotels, sushi chains, resorts, fine‑dining restaurants, and importers across the region.

Responsibilities

Develop sales strategies

• Create sales plans based on specific buyer segments.
• Monitor sales channels, analyse competitors and market demand.
• Identify sales performance issues and recommend improvements.

Create sales opportunities

• Build network and leads.
• Develop plans to acquire new buyers.
• Improve customer acquisition and retention strategies.

Acquire sales accounts

• Understand buyers' needs and present sales proposals.
• Address customer issues and needs.
• Follow up with key buyers to close deals and ensure payment.

Manage buyer relationships

• Create buyer relationship management programs.
• Use buyer feedback and market trends for product improvements.
• Enhance buyer retention and loyalty through data analysis.
• Address issues with appropriate responses.

Manage team members

• Manage the department's budget.
• Train and evaluate team members.
• Oversee recruitment and retention efforts.
• Review work processes for improvement.
• Perform other ad‑hoc duties as assigned by Superior.

Requirements

• Minimum Polytechnic Diploma / Bachelor’s Degree or equivalent.
• Minimum 8 years working experience in FMCG industry.
• Proficient in creating and implementing various sales methodologies to drive performance.
• Proficient in monitoring sales channels and analysing competitors and market demand.
• Skilled in analysing sales performance metrics and customer feedback to identify trends and improvements.
• Familiar with CRM systems for managing customer relationships and tracking sales.
• Experienced in creating targeted sales plans for specific customer segments.
• Ability to manage and allocate departmental budgets effectively.
• Competence in preparing sales reports and proposals.
• Skilled in assessing team needs, training and evaluating performance.
• Ability to communicate effectively with Chinese‑speaking customers.
• Ability to communicate with Japanese‑speaking customers (Optional).