Sales Director (Smart Warehousing)

Shanghai BSF Human Resources Co., Ltd; Singapore; On-site; SGD 154,000 - 194,000; Full time

Job summary

A global automation solutions provider is seeking a seasoned Sales Director to lead U.S. sales efforts. The role focuses on end-to-end sales performance, brand building, and market penetration, requiring extensive B2B industrial sales experience in the U.S. market. Candidates should possess a proven track record in launching products and achieving sales goals. The position offers remote work from any city in the U.S. and requires willingness to travel frequently. Competitive salary and incentives are provided.

Benefits

Remote work flexibility

Competitive salary package

Performance-based incentives

Comprehensive welfare benefits

Qualifications

• 10+ years of B2B industrial product sales experience in the U.S. market.
• Proven experience in market development for warehousing or logistics equipment.
• Track record of launching new products in the U.S. and achieving outstanding sales.

Responsibilities

• Own end-to-end sales performance in the U.S. market.
• Lead and mentor the U.S. sales team to secure orders.
• Integrate brand building into sales initiatives.

Skills

B2B industrial product sales experience

Market development for warehousing systems

Cost accounting

Solution-based sales

Bilingual in English and Chinese

Job description

Job brief

Our client is a leading global provider of smart warehousing equipment and automation solutions, with a strong track record of innovation and excellence in the industry. Boasting advanced R&D capabilities, reliable product quality, and a global service network, they are committed to delivering cutting‑edge warehousing automation technologies that drive efficiency and productivity for clients worldwide. As they accelerate their expansion in the U.S. market, we are now seeking a seasoned Sales Director to lead U.S. sales efforts and drive market breakthroughs.

Please note that this position requires long‑term residency and work in the United States. We particularly welcome applications from seasoned professionals with substantial work background in the U.S. and legally obtained work eligibility in the country.

Why Join Us?

Remote work available from any city in the United States, offering flexible work‑life balance.

Access to globally leading smart warehousing automation solutions and cutting‑edge industry technologies.

Extensive decision‑making autonomy to quickly turn your strategic ideas into actionable results and drive business growth.

Join a dynamic, collaborative team with strong support from the global headquarters, including technical, operational, and resource backing.

Competitive salary package, performance‑based incentive rewards directly linked to sales achievements, and comprehensive welfare benefits.

Responsibilities

• Own end-to-end sales performance in the U.S. market, including order acquisition, revenue targets, market penetration acceleration, and brand localization. Lead and mentor the U.S. sales team to secure orders while laying a solid foundation for long‑term brand credibility and market influence.
• Take full ownership of U.S. regional sales pipelines, from lead qualification to project closure. Lead pricing strategy, commercial negotiations, and contract finalization; prioritize high‑conversion industries and client segments, and leverage diverse sales channels (direct, partnerships, etc.) to drive revenue growth.
• Integrate brand building into sales initiatives: develop flagship customer cases from initial projects to serve as market testimonials, and enhance brand visibility through industry conferences, trade shows, and strategic partner collaborations to strengthen market positioning.
• Cultivate and manage a multi‑tiered partner ecosystem (system integrators, engineering firms) and key end clients. Design and execute a diversified market entry strategy, while collaborating with headquarters to align customer needs with product solutions.

Requirements

• Minimum 10 years of B2B industrial or engineering product sales experience in the U.S. market. Prior experience as a U.S. regional or national sales leader is highly preferred.
• Proven experience in B2B market development for warehousing systems, automation equipment, or logistics equipment is a strong plus.
• Demonstrated track record of successfully launching new products into the U.S. market from scratch and achieving outstanding sales performance in the short term.
• Rich experience in cost accounting and solution‑based sales, with the ability to design customized solutions based on customer needs.
• Bilingual proficiency in English and Chinese is preferred to facilitate effective communication with the headquarters' technical and project management teams.
• Willingness to travel frequently within the United States as required by business needs.