Sales Director – Asia Pacific

Seco Tools; Singapore; On-site; SGD 120,000 - 150,000; Full time

Job summary

A global machining solutions company is seeking a Regional Sales Director in Singapore to lead sales performance for Asia Pacific. The role involves developing and executing regional strategies that drive growth, managing high-performing teams, and collaborating with various departments for successful product launches. The ideal candidate should have substantial experience in B2B sales, preferably in machining or cutting tools, and a master's degree is preferred. Strong English communication skills are essential.

Qualifications

• Extensive experience in industrial B2B sales, ideally in machining or cutting tools.
• Fluency in English is essential.

Responsibilities

• Shape and implement a comprehensive regional sales strategy aligned with global objectives.
• Lead and develop a high‑performing regional management team.
• Drive business planning, pricing, and product mix decisions.
• Partner with Offer & Innovation and Operations for product launches.
• Monitor performance and refine strategies.

Skills

B2B sales experience

Technical knowledge of manufacturing processes

Proficiency with CRM systems

Ability to translate data into actionable insights

Education

Master’s degree in engineering, manufacturing technology, or business

Job description

Some words about us and your new team

Seco Tools is more than a cutting tool provider – we’re a people company in the machining business. For over 80 years, we’ve partnered customers across industries to create solutions that build planes, trains, automobiles, and much more. Our Asia Pacific team plays a critical role in delivering this promise, combining best‑in‑class products with deep expertise and service. You’ll join a collaborative global Sales Leadership Team, working closely with colleagues who share a passion for innovation and customer success.

Your mission

As Regional Sales Director, you own the sales performance for Asia Pacific and lead the development and execution of a regional strategy that drives sustainable growth and profitability. This role is about leadership, collaboration, and impact – turning global priorities into regional success stories. You also act as a change ambassador, building strong cross‑functional partnerships with Marketing, Business Development, Sales Operations, and PMO to accelerate growth and enhance the customer’s experience.

Included in your responsibility is to :

• Shape and implement a comprehensive regional sales strategy aligned with global objectives.
• Lead and develop a high‑performing regional management team, fostering accountability and innovation.
• Drive business planning, pricing, and product mix decisions to maximize market share and profitability.
• Partner with Offer & Innovation and Operations to ensure successful product launches and superior delivery performance.
• Monitor performance, refine strategies, and ensure consistent application of Seco’s Sales Way of Working.

You report to the VP Global Sales and can be based in Singapore, Taiwan, or Japan. Expect regular travel across the region to stay close to customers and teams.

Your profile

You bring extensive experience in industrial B2B sales, ideally in machining or cutting tools, combined with strong technical knowledge of manufacturing processes. You’re comfortable with CRM systems and digital tools, and you understand how to translate data into actionable insights. A master’s degree in engineering, manufacturing technology, or business is preferred, and fluency in English is essential.

Success in this role calls for a strategic thinker who balances vision with execution. You lead with passion and humility, building trust and empowering teams to perform at their best. Collaboration comes naturally, and you thrive in a dynamic environment where adaptability and customer focus are key. Your ability to communicate at all levels and inspire change makes you a true ambassador for Seco’s values.

Our Seco culture

At Seco, we're united by a spirit of collaboration and a shared curiosity to learn and grow. We take responsibility for our actions, stay focused on our customers, and believe in winning together. For us, it’s also clear that our diversities form an amazing foundation for achieving great results. Curious about our workplace and benefits? Read more on our . You’re also welcome to visit our or to get to know usand our products further.