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Sales and Marketing Director (Real Estate, Up to $10K)
Develop and execute integrated sales and marketing plans for residential projects and hotel portfolios.
Conduct market research to identify trends, customer behavior, and competitive positioning.
Set yearly sales targets, pricing strategies, and marketing budgets.
Ensure consistent brand positioning across all properties.
Lead sales launches for condominiums, serviced apartments, villas, and other developments.
Oversee the full sales cycle: lead generation, show gallery visits, negotiations, and closing.
Manage sales teams, real estate agents, and partner agencies.
Monitor market sentiment and adjust sales strategies accordingly.
Drive hotel sales across corporate, leisure, MICE, travel trade, OTA, and group segments.
Build partnerships with travel agencies, online platforms, and corporate clients.
Review pricing, promotions, and distribution to maximize occupancy and RevPAR.
Key Responsibilities
- Develop and execute integrated sales and marketing plans for residential projects and hotel portfolios.
- Conduct market research to identify trends, customer behavior, and competitive positioning.
- Set yearly sales targets, pricing strategies, and marketing budgets.
- Ensure consistent brand positioning across all properties.
Residential Sales Management
- Lead sales launches for condominiums, serviced apartments, villas, and other developments.
- Oversee the full sales cycle: lead generation, show gallery visits, negotiations, and closing.
- Manage sales teams, real estate agents, and partner agencies.
- Monitor market sentiment and adjust sales strategies accordingly.
Hotel Sales Management
- Drive hotel sales across corporate, leisure, MICE, travel trade, OTA, and group segments.
- Build partnerships with travel agencies, online platforms, and corporate clients.
- Review pricing, promotions, and distribution to maximize occupancy and RevPAR.
Marketing & Brand Management
- Plan and implement digital and offline marketing campaigns.
- Oversee brand identity, creative materials, and all marketing collateral.
- Manage digital channels including social media, SEO/SEM, website content, and CRM.
- Lead promotional events, roadshows, and launch activities.
Revenue & Performance Optimization
- Track sales results, revenue performance, and conversion metrics.
- Implement hotel revenue management strategies (dynamic pricing, forecasting).
- Recommend improvements in pricing, promotions, and product offerings.
- Prepare monthly and quarterly reports for management.
Stakeholder Management
- Work closely with developers, architects, hotel operators, GMs, and revenue teams.
- Manage relationships with media, advertising agencies, Public Relations partners, and vendors.
- Build strategic ties with government agencies, tourism boards, and corporate partners.
Team Leadership
- Lead, mentor, and develop sales and marketing teams across both sectors.
- Set KPIs, conduct performance reviews, and support training initiatives.
- Recruit and grow high-performing team members.
Customer Experience
- Ensure high service standards for property buyers and hotel guests.
- Drive CRM initiatives to boost loyalty, referrals, and repeat business.
- Handle escalated customer issues when necessary.
Budget & Compliance
- Manage and optimize marketing and sales budgets.
- Review ROI and cut non-performing spend.
- Ensure compliance with real estate regulations and brand guidelines.
Requirements
- Education
- Bachelor’s Degree in Marketing, Business, Hospitality, or related fields.
- MBA or Master’s Degree is an advantage.
- Certifications in Digital Marketing, Revenue Management, or Real Estate are beneficial.
- Experience
- 10–15 years in sales/marketing, with at least 5 years in senior leadership.
- Experience launching residential projects and managing agency networks.
- Strong track record in pricing strategy, market studies, and campaign execution.
- Strong background in hotel sales and marketing across all segments.
- Experience working with hotel operators, GMs, and revenue teams.
- Proven success in improving RevPAR, ADR, occupancy, and market share.
How to Apply
Interested applicants, kindly send your resume in MS WORD format to ref66(at)trustrecruit.com.sg
We regret only shortlisted candidates will be notified.
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