Sales and Marketing Director

CAREERSTAR INTERNATIONAL PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A private education institution in Singapore is seeking an experienced Sales and Marketing Director to lead branding and recruitment initiatives. The successful candidate will conduct market research, oversee marketing campaigns, and ensure compliance with regulations. Strong bilingual skills in English and Chinese are required. Interested applicants should email their CV to the specified address.

Qualifications

• Minimum of 3 years of relevant experience in a Private Education Institution (PEI) in Singapore.
• Strong proficiency in English and Chinese to effectively communicate with stakeholders.
• Demonstrated ability to lead marketing and recruitment initiatives.

Responsibilities

• Conduct market research and competitor analysis to identify trends.
• Oversee website operations, including content updates, styling, and maintenance.
• Plan and execute digital and offline marketing campaigns.

Skills

Leadership in marketing

Data analytics

Bilingual in English and Chinese

Job description

About the Role

We are seeking a dynamic and experienced Sales and Marketing Director to lead branding, marketing, and student recruitment initiatives. The successful candidate will be responsible for driving strategic marketing campaigns, enhancing the institution’s brand presence, and achieving recruitment targets in compliance with regulations.

Key Responsibilities

• Conduct market research and competitor analysis to identify trends, student preferences, and opportunities for growth.
• Oversee website operations, including content updates, styling, and maintenance.
• Plan, strategize, and execute digital and offline marketing campaigns to attract prospective students across key markets.
• Develop and review marketing materials and social media posts to ensure consistent and accurate brand messaging.
• Organize events such as open houses, information sessions, and webinars to promote programmes.
• Evaluate marketing effectiveness using data analytics (e.g., conversion rates, cost per lead) and recommend improvements for future campaigns.
• Manage consultations with prospective students, providing accurate information about programmes, admission procedures, and career pathways.
• Oversee student recruitment activities, including lead follow-up, application processing, and enrolment conversion tracking, ensuring that monthly and annual recruitment targets are met.
• Ensure all marketing and recruitment communications comply with regulations, institutional policies, and ethical practices.

Requirements

• Minimum of 3 years of relevant experience in a Private Education Institution (PEI) in Singapore.
• Strong proficiency in English and Chinese to effectively communicate with stakeholders.
• Demonstrated ability to lead marketing and recruitment initiatives, with a results‑driven mindset.

For interested applicants, please email your UPDATED CV to [e-mail].

We regret that only shortlisted candidates will be notified.