Regional Marketing Specialist

Cencora; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global healthcare company is seeking a Regional Marketing Specialist – Asia Pacific to drive localized marketing strategies and execute impactful marketing initiatives. The role involves collaboration with sales and marketing teams to enhance customer engagement, manage the field marketing budget, and monitor campaign performance. Ideal candidates should have a Bachelor’s degree, at least 3 years of field marketing experience, and a strong background in B2B marketing within healthcare or logistics. This full-time position is based in Singapore.

Qualifications

• Minimum 3 years of field marketing experience with proven track record.
• Prior Business-to-Business marketing experience in healthcare or logistics.

Responsibilities

• Develop regional field marketing strategies and execute marketing plans.
• Lead implementation of field marketing tactics and events.
• Manage the marketing budget and optimize ROI.
• Monitor campaign performance and adjust strategies as needed.
• Collaborate with sales teams and leverage global marketing assets.
• Develop lead generation campaigns and manage email marketing.
• Create localized marketing materials for sales support.
• Plan and coordinate regional events ensuring alignment with objectives.

Skills

Field marketing expertise

Customer Relationship Management

Analytical skills

Event coordination skills

Stakeholder management

Digital marketing skills

Organizational skills

Communication skills

Fluency in English

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Salesforce

Pardot

Job description

Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on that purpose. If you want to make a difference at the center of health, come join our innovative company and help us improve the lives of people and animals everywhere. Apply today!

Job Details

Job Summary:

The Regional Marketing Specialist – Asia Pacific is a vital role focused on driving localized marketing strategies and executing impactful field marketing initiatives across the Asia Pacific region. This position collaborates closely with the Regional Sales & Marketing Director, Sales teams, and Global Marketing team to enhance customer engagement and accelerate pipeline growth. We are looking for a proactive candidate with a strong background in field marketing, particularly in a Business-to-Business environment.

Primary Duties and Responsibilities:

• Develop regional field marketing strategies: Collaborate with the Marketing Director to design and execute a comprehensive field marketing plan that aligns with the Asia Pacific business objectives.
• Execute local marketing initiatives: Lead the implementation of field marketing tactics such as regional events, trade shows, webinars, and localized promotional campaigns. Work closely with field sales teams to ensure alignment and maximize impact in the target markets.
• Budget management: Oversee the field marketing budget, ensuring effective allocation of resources and tracking of expenditures to optimize return on investment for all regional initiatives.
• Key Performance Index monitoring and reporting: Monitor results and provide regular reports on campaign performance. Analyze effectiveness and adjust strategies based on data‑driven insights and local market feedback.
• Stakeholder collaboration: Partner with local sales teams to understand market needs and leverage global marketing assets for field execution. Facilitate communication between sales and marketing to ensure alignment and support for regional goals.
• Lead generation and nurturing: Develop and manage lead generation campaigns, utilizing email marketing, digital marketing, and social media to nurture prospects and drive attendance at events.
• Content development for field use: Collaborate with the content team to create localized marketing materials, presentations, and collateral that resonate with the target audience and support sales efforts.
• Field event coordination: Plan and coordinate regional events, including logistics, vendor management, and on‑the‑ground execution, ensuring a seamless experience for attendees and alignment with marketing objectives.

Experience and Educational Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years of field marketing experience with a proven track record in executing successful marketing campaigns and managing stakeholder relationships.
• Prior experience in Business-to-Business marketing, preferably within the healthcare or logistics sectors.

Minimum Skills, Knowledge, and Ability Requirements

• Field marketing expertise: Demonstrated experience in field marketing roles with a strong understanding of how to drive engagement through local initiatives and events.
• Customer Relationship Management and marketing automation: Proficient in using Customer Relationship Management platforms (e.g., Salesforce) and marketing automation tools (e.g., Pardot) to track leads and campaign performance.
• Analytical skills: Strong analytical abilities to assess the effectiveness of field marketing initiatives, using data to inform decisions and optimize strategies.
• Event coordination skills: Proven experience in planning and executing successful field events, trade shows, and other customer engagement activities.
• Stakeholder management: Excellent stakeholder management skills, with the ability to communicate effectively and present ideas to senior leaders in a matrix organization.
• Digital marketing skills: Familiarity with digital marketing tools and strategies, including Search Engine Optimization, Pay‑Per‑Click, social media marketing, and email campaigns.
• Organizational and communication skills: Exceptional organizational skills, with the ability to manage multiple projects simultaneously. Strong verbal and written communication skills are essential.
• Language proficiency: Fluency in English is required.

What Cencora offers

Benefit offerings outside the US may vary by country and will be aligned to local market practice. The eligibility and effective date may differ for some benefits and for team members covered under collective bargaining agreements.

Full time

Affiliated Companies

Affiliated Companies: AmerisourceBergen Services Corporation

Equal Employment Opportunity

Cencora is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status or membership in any other class protected by federal, state or local law.

The company’s continued success depends on the full and effective utilization of qualified individuals. Therefore, harassment is prohibited and all matters related to recruiting, training, compensation, benefits, promotions and transfers comply with equal opportunity principles and are non‑discriminatory.

Cencora is committed to providing reasonable accommodations to individuals with disabilities during the employment process which are consistent with legal requirements. If you wish to request an accommodation while seeking employment, please call 888.692.2272 or email [e-mail]. We will make accommodation determinations on a request‑by‑request basis. Messages and emails regarding anything other than accommodation requests will not be returned