Regional Marketing Manager (Retail)

EXECUTIVE COMPASS PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A global retailer based in Singapore is seeking a Regional Marketing Manager to lead innovative marketing strategies that integrate physical and digital commerce. The ideal candidate will have a Bachelor's degree in Business, Marketing, or Management, with at least 7 years of experience in retail marketing. This role involves driving online-to-offline strategies, managing budgets, and utilizing data analytics to enhance customer engagement and boost sales. Strong analytical and negotiation skills are essential for success in this fast-paced environment.

Qualifications

• Minimum of 7 years’ experience in retail marketing.
• Proven track record of driving sales conversion and commercial performance.
• Experience in budget management and measuring ROI.

Responsibilities

• Drive the regional O2O strategy and design marketing campaigns.
• Lead the digital roadmap focusing on user experience.
• Own the marketing budget and utilize data analytics to track KPIs.

Skills

Data-driven decision making

Creative marketing strategies

Stakeholder management

Analytical capability

Education

Bachelor’s degree in Business, Marketing, or Management

Tools

SAP

Power BI

Microsoft Excel

Job description

We are partnering with a global retailer to look for a Regional Marketing Manager. In this pivotal role, you will bridge the gap between physical retail and digital commerce. You will be crafting holistic customer journeys that drive foot traffic, optimize online user experience, and build lasting loyalty. If you are data-driven, creative, and ready to lead a high-performing team in a fast-paced environment, we want to hear from you.

Key Responsibilities

As a Regional Marketing Manager, you will drive the regional O2O (online-to-offline) strategy, designing marketing campaigns that simultaneously boost in-store traffic and optimize online conversions. Leading the digital roadmap, you will focus on user experience and Conversion Rate Optimization (CRO) while directing visual merchandising and promotional activities on the ground. Beyond execution, you will own the marketing budget, utilizing deep data analytics to track KPIs and maximize ROI across all touchpoint.

Key Requirements

• Bachelor’s degree in Business, Marketing, or Management with at least 7 years’ experience in retail marketing and a proven track record of driving sales conversion and commercial performance.
• Hands-on experience with content management systems and analytics tools such as SAP, Power BI, and Microsoft Excel.
• Strong commercial acumen and analytical capability, with demonstrated experience in budget management and measuring ROI.
• Excellent negotiation, influencing, and stakeholder management skills, with the ability to build and sustain long-term, cross-functional partnerships.

Please note that only short-listed candidates will be contacted.

Executive Compass Pte Ltd. Co. Registration no.: 202400973R | EA Licence no.: 24S2107 | Reg No. R1110985