Regional Marketing Director - APAC, Medical Device

MICHAEL PAGE INTERNATIONAL PTE LTD; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A global medical device company is seeking a Regional Marketing Director for APAC to lead regional marketing strategy across key markets. The role demands 15+ years of experience in the medical devices industry and strong expertise in digital marketing and brand positioning. Responsibilities include overseeing the regional marketing team, managing budgets, and shaping go-to-market strategies. This strategic role offers a significant impact within the organization as it focuses on long-term business growth.

Benefits

APAC leadership scope

Strategic role with high impact

Qualifications

• 15 years+ of relevant experience within the medical devices industry.
• 10 years+ of people management experience across the APAC region.
• Proven track record of developing and executing complex business and marketing strategies.

Responsibilities

• Own the overall APAC marketing direction to support long-term business growth.
• Lead regional brand and product positioning for consistency and local relevance.
• Drive market intelligence by analyzing customer insights and emerging trends.

Skills

Digital marketing

Strategic mindset

Market research

Branding

CRM

Education

Bachelor's degree in Marketing or Business Administration

Job description

• Global Medical Device Company
• B2B Dental Business

About Our Client

My client is a a reputable global medical device company. They're looking to appoint a Regional Marketing Director of APAC, to lead regional marketing strategy across key markets including North Asia and South East Asia.

Job Description

• Own the overall APAC marketing direction and ensure marketing activities support long-term business growth.
• Partner closely with Sales, R&D, Finance, and regional leaders to shape go-to-market strategies and commercial decisions.
• Lead regional brand and product positioning, ensuring consistency across markets while allowing for local relevance.
• Manage and develop the regional marketing team through coaching, performance management, and capability building.
• Oversee new product introductions, working with cross‑functional teams to assess business cases and drive successful launches.
• Set pricing and portfolio strategies based on customer value, market dynamics, and business priorities.
• Drive market intelligence by analysing customer insights, competitor activity, and emerging trends to identify growth opportunities.
• Establish clear marketing processes, guidelines, and best practices to improve efficiency and execution across the region.
• Work with Sales teams and key channel partners to strengthen customer engagement, market coverage, and trade marketing initiatives.
• Manage marketing budgets and resources, ensuring priorities are clear and outcomes are delivered.
• Lead planning and forecasting activities, including market sizing and demand outlook.

The Successful Applicant

• Bachelor's degree in Marketing, Business Administration, or a related discipline is required
• 15 years+ of relevant experience within the medical devices industry.
• Deep expertise in modern marketing practices, including digital marketing, market research, omnichannel strategies, branding, and CRM.
• 10 years+ of people management experience across the APAC region.
• Strong strategic mindset, with a proven track record of developing and executing complex business and marketing strategies.

What's on Offer

• APAC leadership scope
• Strategic, high‑impact role

Contact

Hazel Choi (Lic No: R24122391 /EA no: 18S9099)

Quote job ref

JN-122025-6907719

Phone number

[phone]