Regional Manager, Measurement & Insights

GRABTAXI HOLDINGS PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading Southeast Asian superapp is looking for an experienced individual to join its GrabAds Measurement team in Singapore. The role requires expertise in media measurement and analytics with a minimum of 8 years of experience. You will lead advertising measurement initiatives, guide clients with actionable insights, and collaborate cross-functionally. Strong communication skills and a deep understanding of the digital advertising ecosystem are essential. The position offers comprehensive benefits and promotes a culture of well-being and inclusivity.

Benefits

Term Life Insurance

Comprehensive Medical Insurance

Flexible benefits package (GrabFlex)

Parental and Birthday leave

Volunteering leave (Love-all-Serve-all)

FlexWork arrangements

Qualifications

• 8+ years working in media measurement or analytics roles.
• Proficiency in handling large, complex datasets.
• Strong interpersonal and communication skills.
• Excellent ability to organize time and manage projects.
• Fluent in English; proficiency in a Southeast Asian language valuable.

Responsibilities

• Lead end-to-end processes for advertising measurement.
• Create best practices for measurement methodologies.
• Guide conversations with advertisers presenting insights.
• Synthesize data into clear narratives and reports.
• Develop measurement plans for key accounts.
• Provide data-driven pitches to support marketing efforts.
• Collect insights to create thought leadership materials.

Skills

Media Measurement Expertise

Data Analysis Capabilities

Advertising Ecosystem Knowledge

Communication & Collaboration

Project Management Skills

Language Skills

Job description

Company Description

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Job Description

Get to Know the Team

Join the GrabAds Measurement team and collaborate across regional advertisers and media agencies as an integral part of digital advertising impact measurement. We focus on delivering data-driven insights that enable our clients to evaluate the value of their ad spend and gain actionable understanding of their advertising strategies. As a key part of the team, you will be working cross-functionally with different departments like Marketing, Account Management, Ad Operations, Media Strategy, Product Marketing, and Consumer Research across Regional and Country teams. Together, we seek to scale GrabAds solutions while empowering advertisers to make informed decisions.

Get to Know the Role

Your role within the GrabAds Measurement team allows you to combine technical expertise in measurement with client‑facial advisory functions. You will help clients unlock the power of data to improve their understanding of advertising effectiveness and guide them to better decisions for their businesses. Through your understanding of digital advertising ecosystems and measurement methodologies, you will contribute to scaling GrabAds adoption while reporting directly to the Head of Regional Measurement & Insights.

This is a fully onsite role at our Singapore's One-North Office

The Critical Tasks You Will Perform

You will:

• Lead end-to-end processes for designing, deploying, and concluding measurement initiatives that evaluate the ROI and value of advertising campaigns.
• Create actionable best practices and frameworks for measurement methodologies to educate clients and support internal teams in making informed decisions.
• Guide conversations with advertisers and agencies, presenting actionable insights derived from measurement studies and consulting sales teams on study designs.
• Synthesize raw data into clear, impactful narratives and build dashboards or reports that influence strategic decisions across senior stakeholders.
• Develop and execute measurement plans for key accounts, focusing on real‑world business outcomes and leveraging first‑ or third‑party solutions to test incrementality.
• Provide data‑driven pitches or narratives to support marketing and sales enablement efforts for account teams across Regional and Country‑level teams.
• Collect and analyze campaign‑level insights to create thought leadership materials and foster greater awareness for GrabAds marketing solutions.

Qualifications

What Essential Skills You Will Need

• Media Measurement Expertise: 8+ years working in media measurement or analytics roles, ideally at a digital advertiser, media agency, publisher, or research agency. Experience with tools like marketing mix modeling, attribution analysis, brand lift studies, or incrementality testing is essential.
• Data Analysis Capabilities: Proficiency in handling large, complex datasets to extract actionable insights and build data‑driven recommendations through reporting or visualization tools.
• Advertising Ecosystem Knowledge: A solid understanding of the digital advertising industry, evolving industry challenges, and how measurement drives decisions for advertisers.
• Communication & Collaboration: Strong interpersonal and communication skills, with experience presenting compelling narratives to senior stakeholders or diverse audiences. Working in cross‑functional environments, especially in a matrix organizational setup, is essential.
• Project Management Skills: Excellent ability to organize time, prioritize tasks, and manage projects autonomously while maintaining focus on goals.
• Language Skills: Fluent English is required for effective communication across the region; proficiency in a Southeast Asian language is valuable to cater to specific client needs.

Additional Information

Life at Grab

We care about your well‑being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.