Regional Director E-commerce SEA & Pacific Sofitel, MGallery & Emblems (MFX) Fixed-term contract

AccorCorpo; Singapore; Hybrid; SGD 100,000 - 140,000; Full time

Job summary

A leading hospitality group seeks a Regional Director E-Commerce to optimize online revenue across the SEAPAC region for the Sofitel brand. This role requires 8-10 years of e-commerce experience, preferably in luxury or hospitality sectors. The successful candidate will implement digital commerce strategies and drive team performance. This full-time position is based in Singapore or Sydney, with a focus on achieving revenue targets through effective online distribution and partnerships.

Qualifications

• 8-10 years of experience in e-commerce, ideally in hospitality or luxury.
• Strong leadership skills and business sense.
• Customer-centric approach with data-driven mindset.

Responsibilities

• Drive online revenue growth through a high-performing digital ecosystem.
• Design and implement B2C and B2B distribution strategy.
• Support and train hotels in online distribution.

Skills

Digital Marketing

Google Analytics

Conversion Optimization

SEO

E-Commerce

Tools

Google AdWords

Hybris

Magento

Job description

What we offer

What we offer is presented here as part of our company values and culture. La Maison Sofitel Sofitel Legend MGallery & Emblems is founded on a set of values that define our distinctive culture. These values unite all our talents around the achievement of common goals and principles. They define the way we interact with our guests colleagues and communities and guide our behavior.

Our values are :

• Passion & pride: be passionately in love with our brands our guests and our people. Use our E.Q.
• Excellence: comprehensive business approach driving all levers to be best-in-class hôteliers
• Empowerment: we are all Entrepreneurs fully accountable with strong KPIs and freedom too
• Trust & Transparency: share everything no taboo. Feedback is a gift
• Long-term relationship: with owners as well as talent. Creating a strong sense of belonging.
• Bespoke & free: 100% experience-driven. Tailored services. Unlock creativity.
• Proximity: Family spirit responsiveness solidarity & constant dialogue with the field

A career that lets your passion shine

The commercial department consists of 5 teams: E-commerce & Loyalty, Revenue Management & Sales strategy, Digital Experience, Business Intelligence and Retail. We are fully accountable for Topline performance across all client segments.

We are looking to replace our Regional Director E-Commerce South Est Asia and Pacific for Sofitel MGallery & Emblems during her maternity / parental leave for a period of minimum 6 months starting Mid-January 2026. This fixed-term position is based either in Singapore or Sydney Australia and reports to the VP E-commerce & Acquisition.

As temporary Regional Director of E-commerce your core mission is to drive online revenue growth by building and optimizing a high-performing digital ecosystem. You are accountable for achieving the annual online revenue targets for your region and hotel portfolio.

You will lead empower and accelerate the regions online business performance across all hotels. You will define and execute the regional digital commerce strategy guide and inspire hotel E-commerce Directors and ensure every property maximizes its online visibility and revenue across both direct channels (CRM Loyalty) and indirect channels (OTAs Metasearch GDS Bedbanks).

You will partner closely with global digital and marketing experts to enhance visibility traffic and conversion across all platforms ensuring the region consistently delivers best-in-class digital performance and commercial results.

Here are the main missions you will be performing :

• In accordance with the central strategy you design and implement the B2C and B2B distribution strategy of Sofitel Sofitel Legend MGallery and Emblems in SEAPAC (total of 56 hotels 12000 rooms).
• You build commercial action plans and develop business opportunities.
• You audit, follow and report on the deployment and performances of the distribution strategy.
• You are the local relay of the central team and work closely with local operational teams to help them achieve their budgets.
• You support & train La Maison’s hotels located in South East Asia & Pacific in their online distribution.

Main KPIs are :

• Revenue
• Net RevPAR
• Direct vs. Indirect weight
• Conversion rate
• Contribution rate
• App download
• Content score
• Rate parity

Qualifications :

What you will bring to the role

Experience and qualification

• You have 8-10 years of experience in e-commerce ideally acquired in a leadership role in the hospitality or luxury industry.
• You have a strong business sense with a strong leadership skill.
• You are data-driven with a strong customer-centric approach.
• You have very good verbal and written communication skills in English and French is a plus.

Apply Now

Let your passion shine visit

Remote Work : No

Employment Type : Full-time

Key Skills

Digital Marketing, Marketing, Google Analytics, Growing Experience, Conversion Optimization, Google AdWords, Hybris, Magento, Account Management, SEO, E-Commerce, Analytics

Experience : years

Vacancy : 1