Regional Brand Manager

HRNET ONE PTE LTD; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading regional distributor in Singapore is seeking an experienced Regional Brand Manager to drive brand performance and growth in luxury beauty and fragrance markets. The role involves executing marketing campaigns, managing brand guidelines, and collaborating with various stakeholders. The ideal candidate has a degree in business or marketing, at least 5 years of relevant experience, and strong communication skills. This position offers the opportunity to work in a fast-paced environment.

Qualifications

• Minimum 5 years’ experience in branding, marketing, or business development.
• Background in beauty, fragrance, or luxury goods preferred.
• Highly organized, meticulous, and able to manage multiple projects independently.

Responsibilities

• Lead and execute 360° marketing campaigns to meet sales targets and brand objectives.
• Ensure brand guideline compliance through regular store visits.
• Analyse market trends, consumer insights, and competitive activity.

Skills

Brand marketing

Stakeholder management

Analytical skills

Communication

Education

Degree/Diploma in Business, Marketing, or related field

Tools

Digital tools and software

Job description

The client is a leading regional distributor of luxury beauty and fragrance brands with a strong network across ASEAN and Australasia. As part of their ongoing expansion, they are looking for an experienced Regional Brand Manager to drive brand performance, visibility, and growth across multiple markets.

What You’ll Be Doing

• Lead and execute 360° marketing campaigns to meet sales targets and brand objectives.
• Ensure brand guideline compliance through regular store visits and engagement with frontline teams.
• Partner closely with internal teams, retailers, and external stakeholders to build market share.
• Manage and grow a portfolio of luxury fragrance and/or beauty brands at a regional level.
• Maintain close collaboration with global brand principals and regional teams.
• Support business needs in a fast-paced environment, ensuring deadlines and protocols are met.
• Oversee brand training, wholesale targets, and inventory planning for seasonal demand.
• Analyse market trends, consumer insights, and competitive activity to drive innovation.
• Manage A&P budgets, ensuring accuracy, compliance, and ROI.
• Review and update retail pricing as needed; prepare monthly, quarterly, and annual reports.

What We’re Looking For

• Degree/Diploma in Business, Marketing, or related field.
• Minimum 5 years’ experience in branding, marketing, or business development.
• Background in beauty, fragrance, or luxury goods preferred.
• Strong communication, stakeholder management, and analytical skills.
• Highly organized, meticulous, and able to manage multiple projects independently.
• Tech-savvy and proficient with digital tools and software.