Regional BI Marketing Manager - Singapore or Hong Kong

Coface; Singapore; Hybrid; SGD 100,000 - 130,000; Full time

Job summary

A global leader in trade solutions is seeking a Business Information Marketing Manager in Singapore. This role requires leading innovative marketing strategies to boost brand awareness and drive revenue growth. Ideal candidates should have over 8 years of experience in B2B marketing, specifically in the Asia Pacific region, and possess strong project management and analytical skills. This position offers a flexible hybrid working model, competitive salary, and comprehensive benefits including health care.

Benefits

Flexible working model

Opportunities for training and development

Health care

Qualifications

• 8+ years of experience in B2B marketing demand generation in Asia Pacific.
• Experience on both business and agency side is advantageous.
• Experience managing paid media, social, and events.

Responsibilities

• Plan and execute marketing strategies to increase demand.
• Liaise with the Global Marketing team for targeted campaigns.
• Develop content to support marketing initiatives.

Skills

B2B marketing demand generation

Data and Business Intelligence

Marketing technology (Eloqua, CMS, CRM)

Project management

Analytical skills

Communication skills

Collaboration and stakeholder management

Education

Bachelor’s degree in Marketing or Communications

Tools

Eloqua

CRM

Adobe

Canva

Job description

At Coface we make trade happen everyday

Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world.

With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring — all driven by a unique data patrimony, cutting-edge technology, innovation and a deep understanding of the global economy.

Joining Coface means being part of a close-knit international organization, where your ideas matter. We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions.

Shape the future of trade with us. Join our Happeners!

Job Description

This position is open for either Singapore or Hong Kong location.

MISSION

We are looking for a new colleague for the Business Information Marketing Manager position. In this role, you will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, generate leads, and maximize revenue growth to support the business objectives.

MAIN RESPONSIBILITIES

• Plan, direct, and execute the marketing and communication strategy and programs to increase customer interest and demand for products and services.
• Liaise with the Global Marketing team in building and supporting use cases targeted to specific customer verticals (Account-Based Marketing).
• Liaise with local market marketing resources and key stakeholders in connection with campaigns and events; plan and develop a yearly marketing activity calendar based on prioritized initiatives, goals, and activities originating from the strategy.
• Develop relevant content to support use cases in order to drive targeted marketing campaigns.
• Oversee the development and implementation of social media initiatives.
• Support the delivery of all required assets, collateral, and campaigns.
• Train and support in-country marketing staff.
• Oversee the creation and implementation of new initiatives based on business needs.
• Implement and improve key marketing systems (Eloqua) to drive lead generation and lead qualification.
• Build a sales pipeline for the business unit’s broad range of products and services using marketing services delivery teams’ offerings.
• Provide reports to management on marketing campaign performance and results (lead generation and lead conversion).
• Interpret marketing and customer data to identify new opportunities to best target business customers.
• Analyze and optimize campaign results and perform quarterly post-mortems.

Qualifications

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE:

• 8+ years of experience in B2B marketing demand generation in Asia Pacific within Data, Business Intelligence solutions providers, Trade Technology, and Rating Agencies industries.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Self‑improvement/development with digital marketing experience certificates.
• Experience producing multi‑channel marketing plans to generate brand awareness and leads for business development.
• Experience on both business and agency side is advantageous.
• Experience using marketing technology such as CMS, marketing automation (Eloqua), CRM, Adobe, Canva, HTML.
• Experience managing paid media, social, and events.
• Good analytical skills.
• Highly organized with strong project management skills.
• Excellent communication skills.
• Strong collaboration and stakeholder management skills

Additional Information

• Flexible working model after the first month of working from the office will be hybrid
• Great place to work: central and modern office
• Opportunities to learn: budget every year for training, languages platform, e‑learning platform, dedicated development program…
• Career opportunities: Opportunity to build your career (both locally and internationally) in a large global company, one of the world leaders in its field
• Health care