Public Relations Specialist

Hyundai Motor Group Innovation Center In Singapore Pte. Ltd.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading automotive innovation center in Singapore seeks a Public Relations Manager to lead public relations activities for Technology and Brand domains. The role involves enhancing corporate and brand awareness, securing media coverage, and fostering key stakeholder relationships. Ideal candidates have 5–8 years of experience in Public Relations or Marketing Communications, strong storytelling skills, and familiarity with the automotive or technology sectors.

Qualifications

• 5–8 years of experience in Public Relations or Marketing Communications.
• Familiarity with automotive, technology, or manufacturing sectors.
• Proven experience managing public relations for technology or automotive brands.

Responsibilities

• Lead public relations activities for Technology and Brand domains.
• Drive awareness of EV performance and competitiveness.
• Secure media coverage and strengthen partnerships.

Skills

Public Relations

Media Engagement

Storytelling

Stakeholder Communication

Content Creation

Education

Bachelor's degree in a relevant discipline

Job description

Your Mission

This position is responsible for leading and overseeing public relations activities for Technology and Brand domains (including Products, Customer Experience, and F&B), in close collaboration with internal and external stakeholders. The primary objective is to enhance corporate (Technology) and brand (Product) awareness, while reinforcing the overall reputation and credibility of HMGICS.

What To Expect

[Brand – Product / CX / F&B]

• Drive awareness of HMGICS’s EV performance and competitiveness to support sales growth.

• Secure impactful media coverage through creative, relevant storytelling.

• Strengthen partnerships and communication with key stakeholders.

• Promote new CX programs and Na Oh’s seasonal menus through effective media outreach.

[Technology]

• Enhance HMGICS’s leadership in Software-Defined Factory (SDF) innovation through aligned communication strategies.

• Develop integrated public relations plans and content to boost visibility and engagement.

• Lead technology storytelling and media relations in collaboration with HQ, TIG, and partners.

[Media]

• Build and maintain strong relationships with key and industry media.

• Generate high-quality coverage from top-tier outlets.

• Host media engagements and visits to HMGICS or Na Oh for strategic exposure.

[Others]

• Review and refine communication materials across Technology, Brand, and Corporate areas.

What You'll Bring

• Bachelor’s degree in a relevant discipline.

• 5–8 years of experience in Public Relations or Marketing Communications in Singapore (journalist or agency background preferred).

• Familiarity with the automotive, technology, or manufacturing sectors (B2C and B2B).

• Strong understanding of Singapore’s media, social media, influencer, and customer landscape.

• Proven experience managing public relations for technology, automotive, or CX-related brands.

• Skilled in storytelling, media engagement, and content creation across multiple channels.

• Hands-on experience in public relations operations, including press material development and stakeholder communication.

• Proven ability to plan and execute high-impact public relations events and collaborations.

• Team-oriented yet capable of independent execution; proactive and detail-focused.

• Excellent written and verbal communication skills, with experience in reporting and presentation.