PR Lead - Asia

WISE ASIA-PACIFIC PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A prominent financial services firm in Singapore seeks an experienced PR leader to manage integrated campaigns and drive strategic communications across APAC. The ideal candidate has 8-12 years in public relations, tech/fintech expertise, and the ability to lead under pressure. This role offers growth potential, competitive salary, flexible hours, and international travel opportunities. Team members share in the company's success, reinforcing our collaborative culture.

Benefits

Competitive salary

Flexible work hours

International travel opportunities

Company shares

Qualifications

• 8-12 years in public relations, focusing on communications strategy.
• Experience interfacing with C-suite and regional leadership.
• Ability to develop communications strategies and execute campaigns.

Responsibilities

• Lead integrated creative campaigns to enhance brand fame.
• Develop communications frameworks and crisis protocols.
• Manage PR agency partnerships effectively.
• Collaborate with Marketing, Brand, and Product teams.
• Handle crisis communications under pressure.
• Track PR performance with clear metrics.

Skills

Leadership experience

Tech/fintech sector expertise

Strategic thinking

Quality standards and feedback

Regional mindset

Strong writing and communication skills

Crisis management experience

Job description

Wise is unlike any other financial services company. You'll be part of a global movement that is bringing transparency and irreversible positive change around the world. Opportunities are everywhere here - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking. There's no corporate nonsense and no old-fashioned hierarchy. Instead, we work in individually responsible and empowered teams where you'll get tons of guidance and support from your Lead and talented, super-smart colleagues from all over Wise.

So, if you're an experienced PR leader with a passion for building brands, driving strategic communications, and leading with impact, we'd like to hear from you. In this regional senior role, you’ll work with the APAC Head to support the region collaborating directly with the APAC Regional Leadership & Marketing teams while also driving our growth in Singapore & Japan. This role is based in our Singapore office.

What you'll do:

• Lead integrated creative campaigns: Plan and execute PR-led campaigns that drive brand fame and measurable business impact. Develop culturally relevant concepts for Singapore and Japan in tandem with our local agencies and freelancer partners.
• Develop regional frameworks and playbooks: Create communications frameworks, crisis protocols, and campaign playbooks alongside the team that markets can adopt. Document best practices and build systems that help the team scale effectively.
• Manage agency partnerships: Directly oversee PR agency relationships in your markets, conducting performance reviews, optimising outputs, and ensuring ROI while providing strategic inputs to the Asia team on their respective agency relationships.
• Partner cross-functionally: Work closely with Marketing, Brand, Product, and Regional Leadership teams to ensure communications efforts are aligned and reflect consistent brand voice. Provide comms counsel that shapes business strategy.
• Handle crisis and issues management: Lead rapid response communications during sensitive situations, coordinating with global teams and providing steady leadership under pressure.
• Drive performance tracking: Manage and report on PR activities with clear metrics that demonstrate impact. Connect PR outcomes to business results and inform future planning with data-driven insights.

What you'll bring:

• Leadership experience: You've spent 8-12 years building your career in public relations, with proven experience leading communications strategy or senior leadership roles. You've worked in-house at tech or fintech companies where you've both set strategy and delivered excellent execution. You're comfortable interfacing with C-suite and regional leadership, providing counsel that influences business decisions and you have the gravitas and judgment to be trusted as a proxy for the APAC Head from time to time.
• Tech/fintech sector expertise: You understand product launches, regulatory complexity, fast-paced environments, and how to communicate technical concepts simply.
• Strategic thinking with execution excellence: You can develop comprehensive communications strategies and roll up your sleeves to execute campaigns. You're not too senior to write a press release or brief an agency, but you're strategic enough to shape regional direction.
• Quality standards and feedback: You can differentiate between excellent and good work, providing constructive feedback that elevates team output without bottlenecking workflow. You review quickly, give clear direction, and maintain high standards while being pragmatic about timelines.
• Regional mindset: Asia experience is a must - you've worked across multiple markets and understand how to adapt strategies for local context. You're comfortable working across time zones and collaborating with global teams.
• Strong writing and communication skills: Crafting press releases, strategic briefs, campaign concepts, and leadership communications is second nature to you. You can distill complex information into compelling narratives and adapt tone for different audiences.
• Crisis management experience: You can handle sensitive situations with composure, having experience managing issues in regulated or complex environments. You know how to protect brand integrity while navigating challenging situations.

It’ll be ideal if you:

• Are already based in Singapore, and have valid Singapore work rights.
• Have PR experience in both Japan and Singapore markets.

What's in it for you:

We offer you a position in the driving seat at one of the world's foremost tech companies and a chance to truly be a part of something great. It goes without saying that you'll be a part of a fun, friendly atmosphere, with plenty of opportunities to grow personally and professionally. You'll get a competitive salary, flexible work hours and the opportunity for international travel. Everyone gets shares in the company too, because we believe that what we're building belongs to each of us. You'll also get other benefits which you can find out more.