Performance Marketing Specialist (Meta & Google Ads Expert)

Pearly Lustre; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A fine jewellery brand in Singapore is looking for a Performance Marketing Specialist to lead their paid media strategy. The role requires a proven track record in managing Meta and Google Ads campaigns, with strong analytical skills and at least 3 years of experience in performance marketing. You will be responsible for optimising ad spend, scaling campaigns, and presenting growth strategies. The position offers a competitive salary and an opportunity to shape marketing strategies for a growing premium brand.

Benefits

Competitive salary aligned with experience and performance

Decision-making autonomy

Opportunity for growth strategies beyond ads

Qualifications

• Minimum 3 years of hands-on experience in performance marketing or paid media.
• Strong analytical ability with experience in A/B testing, conversion tracking, and attribution.
• Deep understanding of Meta and Google Ads platforms, formats, bidding, and best practices.

Responsibilities

• Plan, set up, manage, and optimise Meta and Google Ads campaigns end-to-end.
• Scale advertising spend efficiently while maintaining strong ROAS and ROI.
• Analyse performance data to refine targeting, creatives, and bidding strategies.

Skills

Performance marketing

Meta Ads

Google Ads

Data analysis

A/B testing

Attribution tracking

Education

Bachelor’s degree in Marketing, Communications, Advertising or related field

Tools

Canva

Adobe Creative Suite

Job description

🚀 Performance Marketing Specialist

(Meta & Google Ads Expert)

Location: Singapore
Working Hours: Monday–Friday, 8:00 AM – 5:30 PM
Salary: SGD 4,000 – 6,000 per month
Website: https://pearlylustre.com

💎 About Pearly Lustre

Pearly Lustre is a proudly Singaporean fine pearl jewellery brand, blending Akoya, Tahitian, South Sea, and Freshwater pearls with contemporary Southeast Asian design. Recognised under Enterprise Singapore’s Made With Passion initiative, we create modern jewellery that empowers women through elegance, confidence, and craftsmanship.

As we scale our digital presence and e-commerce performance, we are looking for a results-driven Performance Marketing Specialist to take ownership of our paid media growth.

🎯 The Role

We are seeking an experienced Performance Marketing Specialist with a proven track record in managing and scaling Meta (Facebook/Instagram) and Google Ads campaigns with measurable ROI.

This role is suited for someone who is data-driven, hands-on, and commercially minded, capable of independently managing full campaign lifecycles — from strategy to execution to optimisation.

🔧 Key Responsibilities

• Plan, set up, manage, and optimise Meta and Google Ads campaigns end-to-end
• Scale advertising spend efficiently while maintaining strong ROAS and ROI
• Develop structured testing frameworks (creative, audience, funnel, budget)
• Analyse performance data to refine targeting, creatives, and bidding strategies
• Identify high-value audiences and acquisition opportunities across platforms
• Track conversions, attribution, and performance metrics accurately
• Present insights and execute growth strategies to drive revenue and brand visibility

✅ Requirements (Must-Have)

• Proven track record managing profitable Meta and Google Ads campaigns
• Minimum 3 years of hands-on experience in performance marketing or paid media
• Strong analytical ability with experience in A/B testing, conversion tracking, and attribution
• Deep understanding of Meta and Google Ads platforms, formats, bidding, and best practices
• Ability to work independently, manage budgets, and own results end-to-end
• Bachelor’s degree in Marketing, Communications, Advertising, or related field

⭐ Preferred Qualifications

• Experience in fine jewellery, fashion, beauty, or luxury brands
• Proficiency in Canva or Adobe Creative Suite for creative collaboration
• Familiarity with SEO, SEM, email marketing, and full-funnel digital strategy

🌟 Why Join Pearly Lustre?

• Take ownership of performance marketing for a growing premium brand
• Work in a results-oriented, fast-moving environment with decision-making autonomy
• Competitive salary aligned with experience and performance
• Opportunity to shape scalable growth strategies beyond just ads

🚀 Apply Now

If you are a performance marketer with real results, strong commercial thinking, and the confidence to scale campaigns responsibly, we want to hear from you.

Join Pearly Lustre and help drive the next phase of our digital growth. ✨