Operational Manager

AROUND ASIA MEDIA PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A dynamic media agency in Singapore is seeking an Operational Manager to oversee TikTok Shop operations and manage performance marketing strategies across various platforms. The ideal candidate will have at least 3 years of experience in e-commerce and digital marketing, fluency in multiple languages including Myanmar and Thai, and expertise in TikTok backend and Meta Ads. This role offers an exciting opportunity to lead impactful marketing initiatives in a fast-paced environment.

Qualifications

• At least 3 years of experience in e-commerce operations, digital marketing, or brand management.
• Fluent in spoken and written Myanmar, Thai, English, and Chinese.
• Expertise in TikTok Shop backend, Meta Ads, Google Ads, SEO, and SEM.

Responsibilities

• Oversee and manage TikTok Shop backend operations.
• Develop and implement performance marketing strategies.
• Continuously analyze and optimize ad performance.

Skills

e-commerce operations

performance marketing

data-driven marketing strategies

SEO

SEM

TikTok backend operations

Meta Ads

Google Analytics

Job description

Operational Manager | Full-Time

We are seeking a highly skilled Operational Manager to oversee multiple brands under TAP, manage TikTok backend operations, and drive performance marketing strategies across various digital platforms. This role requires a deep understanding of e-commerce operations, Meta and Google Ads, SEO, SEM, and data-driven marketing strategies to optimize brand performance and maximize sales. The ideal candidate must be able to develop and execute strategies that enhance brand visibility, improve conversions, and achieve key business objectives.

Key Responsibilities

• Oversee and manage TikTok Shop backend operations, including product listings, pricing strategies, promotions, and TikTok Live optimization to drive sales performance.
• Develop and implement performance marketing strategies across Meta (Facebook & Instagram) Ads, Google Ads, SEO, and SEM to increase brand reach and maximize return on ad spend (ROAS).
• Plan and execute multi-brand marketing campaigns, ensuring alignment with business goals, competitive positioning, and market trends.
• Continuously analyze and optimize ad performance, customer acquisition funnels, and conversion rates using Google Analytics, Facebook Business Manager, and TikTok Analytics.
• Conduct competitive analysis and identify new opportunities for growth, customer engagement, and sales optimization.
• Collaborate with internal teams, content creators, and influencers to enhance brand engagement and campaign effectiveness.
• Work closely with overseas teams to ensure seamless execution of global marketing campaigns and maintain consistency across all platforms.

Requirements

• At least 3 years of experience in e-commerce operations, digital marketing, or brand management, with a strong focus on performance marketing.
• Fluent in spoken and written Myanmar, Thai, English, and Chinese, as this role involves managing multiple markets that require these language capabilities.
• Expertise in TikTok Shop backend, Meta Ads, Google Ads, SEO, and SEM with a data-driven approach to campaign optimization.
• Strong analytical skills with the ability to interpret data, monitor key performance indicators (KPIs), and optimize marketing strategies for sales growth.
• Ability to manage multiple brands, execute complex marketing strategies, and drive measurable results.
• Exceptional problem-solving, project management, and communication skills with the ability to work in a fast-paced environment.

This role offers an opportunity to lead high-impact marketing initiatives while working with multiple brands in a dynamic digital commerce space. If you have a strong background in performance marketing, digital strategy, and sales optimization, we encourage you to apply.