On-trade Account Manager

Asher BWS; Singapore; Remote; SGD 50,000 - 70,000; Full time

Job summary

A leading alcohol distribution company in Singapore is seeking an On-Trade Account Manager. The role focuses on driving sales growth in bars, restaurants, and nightlife venues while maintaining strong client relationships. Ideal candidates should have experience in the F&B industry and be proactive in identifying new business opportunities. This position offers competitive compensation and the chance to succeed in a dynamic environment.

Qualifications

• Experience in F&B, beverage sales, or hospitality preferred.
• Strong understanding of alcohol products (training provided for whisky, wine, champagne).
• Existing on-trade contacts are a big advantage.
• Comfortable with occasional late-night client meetings.

Responsibilities

• Manage and grow a portfolio of on-trade accounts: bars, lounges, clubs, restaurants, and hotels.
• Identify new business opportunities with outlet managers, buyers, and bartenders.
• Track promotions, campaigns & bottle incentive programs across outlets.
• Conduct regular outlet visits to check stock levels and brand compliance.
• Prepare weekly sales reports and maintain accurate customer records.

Skills

Experience in F&B or hospitality

Understanding of alcohol products

Proficient in WhatsApp communication

Strong negotiation skills

Relationship-driven

Tools

Excel/Sheets

Job description

On-Trade Account Manager

(Alcohol Distribution • Bars • Restaurants • Hotels • Clubs)

Position Overview

The position is responsible for driving sales growth across bars, restaurants, hotels, clubs, and nightlife venues. This role focuses on maintaining strong client relationships, growing brand presence, and achieving sales targets for premium spirits, wines, and champagnes.

The ideal candidate is outgoing, proactive, and experienced in Singapore’s F&B ecosystem.

Key Responsibilities

1. Sales & Account Management

• Manage and grow a portfolio of on-trade accounts: bars, lounges, clubs, restaurants, and hotels.

• Identify new business opportunities and develop strong relationships with outlet managers, buyers, and bartenders.

• Present product portfolios to clients confidently.

• Achieve monthly sales targets and ensure consistent reorder cycles.

• Track promotions, campaigns & bottle incentive programs across outlets.

2. Route-to-Market Execution

• Conduct regular outlet visits to check stock levels, visibility, pricing, and brand compliance.

• Ensure timely placement of POSM, menus, tent cards, shelf talkers, and promotional items.

• Coordinate with warehouse for timely delivery of orders and urgent restocks.

• Work with marketing team to execute seasonal promotions and activations.

3. Brand Activation Support

• Work with events team on in-outlet activations, tasting sessions, and promotional nights.

• Brief brand ambassadors or promoters on product knowledge and selling points.

• Collect activation photos and reporting materials for brand partners.

• Support the creation of product menus, bar lists, and promotional collaterals.

4. Administration & Reporting

• Prepare weekly sales reports, forecasts, and account updates.

• Maintain accurate customer records and price lists.

• Process orders, issue quotations, and manage credit terms with finance team.

• Track KPIs such as sales volume, GTO, SKU penetration, and new outlet openings.

Requirements

Skills & Experience

• Experience in F&B, beverage sales, or hospitality preferred.

• Strong understanding of alcohol products (training provided for whisky, wine, champagne).

• Existing on-trade contacts are a big advantage.

• Proficient in WhatsApp communication, Excel/Sheets, and simple CRM usage.

• Comfortable with occasional late-night client meetings.

Characteristics

• Outgoing, confident, and relationship-driven.

• Strong negotiation and communication skills.

• Able to work independently with initiative.

• Passionate about nightlife, dining culture, and premium alcohol.

• Well-presented and professional.

KPIs

• Monthly sales targets (volume + revenue).

• New account acquisitions.

• GTO growth for assigned outlets.

• In-outlet visibility and brand compliance.

• Execution of promotions & distribution of POSM.