Omnichannel Content Strategist & Designer

KARL STORZ; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A leading medical technology firm in Singapore seeks a Marketing Content Designer to collaborate with medical experts and create engaging marketing materials. The role requires 3-5 years of B2B healthcare marketing experience and proficiency with design tools like Adobe Creative Suite and Figma. Responsibilities include developing content strategies and ensuring compliance with marketing guidelines while improving patient outcomes through effective communication. This position offers a hybrid work model and various attractive benefits.

Benefits

Flexible Work Arrangements

Group Health Insurances

Professional Development Opportunities

Wellness Programs and Activities

Qualifications

• 3 – 5 years in B2B healthcare marketing with MedTech or pharma experience.
• Proven content strategy development with measurable business outcomes.
• Professional design proficiency using Adobe Creative Suite or Figma.

Responsibilities

• Collaborate with medical product experts to craft engaging marketing content.
• Develop content engagement strategies aligned with business goals.
• Create and design marketing content for omnichannel platforms.

Skills

B2B healthcare marketing

Content strategy development

Professional design proficiency

Marketing automation platforms

AI productivity tools

Tools

Adobe Creative Suite

Figma

Job description

Job Function: Marketing
Location: Singapore, SG, 149555
Work Location (for field-based positions): Work Flexibility: Hybrid
Job ID: 5083

Your Missions

Strategic Content Design & Development

• Collaborate with medical product experts across the region to craft engaging marketing content that drives our business strategy effectively through customer engagement
• Develop content engagement strategies and creative concepts that aligns with broader business goals and resonates with our target audiences in the healthcare space

Content Creation, Design & Execution

• Create and design marketing content suitable for omnichannel platforms including email, social media, digital advertisements and tradeshows using Adobe Creative Suite and Figma
• Ensure marketing materials are compliant with branding and medical advertising guidelines across the region and maintain content integrity
• Develop segmented nurturing campaigns on our email marketing automation platform to guide audience through their buying journey
• Build and maintain a regional content library with focus on keeping content fresh and organized for reuse across markets
• Track and analyse performance metrics across digital platforms and evaluate effectiveness of our content strategies

Your Talents

Essential Experience & Background

• 3 – 5 years in B2B healthcare marketing with MedTech or pharma experience, creating compliant content
• Proven content strategy development with measurable business outcomes and ability to interpret clinical applications into clear, compliant marketing messaging
• Professional design proficiency using Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Figma to create polished marketing assets independently
• Marketing automation platform experience - hands-on experience executing campaigns through platforms such as Salesforce Marketing Cloud, Pardot, HubSpot, Marketo, or similar tools

Healthcare & Strategic Understanding

• Experience with healthcare professional or scientific communications is preferred
• Experience with content performance metrics and marketing analytics is preferred

Technical & Collaboration Excellence

• AI productivity proficiency - advanced prompting skills using AI tools to accelerate content creation while maintaining clinical accuracy and brand voice
• Design and technical versatility - comfortable moving between strategic thinking, hands-on design work, and marketing automation execution
• Cross-functional collaboration across matrix organizations with organized project management approach and strong autonomy balanced with seeking guidance when needed
• Knowledgeable on HTML and CSS would be a plus

Personal Attributes

• Healthcare impact focus - genuinely motivated to improve patient outcomes through better medical technology adoption & healthcare professionals’ education
• Intellectually curious and creatively resilient - eager to learn surgical specialties while finding innovative solutions within brand guidelines and compliance constraints
• Detail-oriented with strategic vision - can execute tactical work excellently while keeping sight of long-term content strategy

Your Benefits

• Leave Benefits (Vacation Leave, Sick Leave, Parental Leave, etc.)
• Birthday Benefits
• Transport Allowance (if applicable to role)
• Accessibility to Public Transport
• Flexible Work Arrangements
• Group Health Insurances
• Flexi-Benefit Reimbursement
• Wellness Programs and Activities
• Professional Development Opportunities
• Global Exposure & Business Travel Opportunities (if applicable to role)
• All other statutory benefits

HR Contact

5083