Merchandise Lead Digital

H&M Hennes & Mauritz Pte Ltd; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading global fashion retailer based in Singapore is seeking a Merchandising Lead Digital for SEA. In this role, you will drive execution of merchandising strategy by leveraging your commercial awareness and analytical skills. You will work closely with e-commerce leads and inventory teams while being responsible for optimizing product strategies and ensuring strong collaboration across various functions. Ideal candidates will possess a degree in economics or business and experience in sales management, with a focus on customer-centric approaches.

Benefits

Global employee discount

Participation in H&M Incentive Program - HIP

Extensive development opportunities

Qualifications

• Strong experience in driving commercial product excellence.
• Deep understanding of product, stocks, and lifecycle management.
• Experience in business case building and performance estimation.

Responsibilities

• Execute regional merchandising strategy and commercial priorities.
• Optimize product exposure strategy for customer shopping behavior.
• Manage inventory and stock in line with regional direction.

Skills

Commercial awareness

Analytical skills

Stakeholder management

Salesmanship

Education

Economics or Business degree

Tools

Advanced Excel

Job description

Job Description

As Merchandising Lead Digital - SEA, you will drive execution of the commercial agenda and merchandising strategy together with Merchandise Managers to exceed financial targets. You have a deep interest in the customer and consumer and use customer centric approach in everything you do. You use your retail knowledge and understand synergies between channels, and interest in product, strong analytical ability, and commercial skills, enabling you to constantly improve customer shopping experience in market. It is of great importance create strong buy from operational teams in which will help to implement and execute regional strategy.

You are customer and sales-driven professional with a strong commercial awareness and salesmanship. You have a strategic mindset with an analytical backbone. You thrive working in a fast pace, in and agile environment, executing the regional commercial agenda for your markets. You love working with the product and to execute your concept plan in line with the regional directions. You are a strong team-player and foster collaboration across channels, roles and functions and inspires stakeholders to buy in to the product plans to enhance engagement and execution level.

What you'll do

• Implement and execute regional merchandising strategy and commercial priorities by being up to date with regional assortment and demand & inventory strategy.
• Optimize local selling peaks driven by optimizing product exposure strategy to calendar, customer shopping behavior and commercial plan; be responsible to share information towards the digital team regarding availability, activation plan and deal structure to support excellent execution on site.
• Drive in and post season inventory management by picking full price, discount and sale activities in line with regional merch direction, as well as executing stock management, sale, EOP and commercial reduction.
• Follow up on stock and resolve issues together with regional merchandising manager and e-commerce lead; execute regional strategy for commercial impact on key product categories based on in season performance.
• Know your market retail situation and customer profile, providing commercial team with constant and structured sales follow up for the channel, as well as commercial initiatives in store (visit the site in all touchpoints several times a week) to confirm or adjust actions needed.

Who you'll work with

As Merchandising Lead Digital, you’ll work closely with E-commerce Leads, Inventory, and Demand & Supply teams to drive your concept’s commercial strategy. This role will be reporting to the Regional Merchandise Manager.

Who you are

We are looking for people with…

• Economics or Business degree/relevant qualifications.
• Strong in driving commercial product excellence, strategic and analytical, with deep experience in business case building as well as follow up and estimate performance.
• Understanding of product, stocks and lifecycle management.
• High level of salesmanship and analytical proficiency; is an advance excel user.

And people who are…

• Effective collaborator with strong stakeholder management and communication skills.

Where you’ll work: This role is open to talent across our East Asia Region – Japan, South Korea, Malaysia, Philippines, Singapore and Vietnam. You’ll be based in your home country; relocation is not required.

Who we are

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make. We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

Additional Information

Why you'll love working here

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our colleagues attractive benefits with extensive development opportunities around the globe.

• All our colleagues receive a global employee discount, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our global employee discount, all our colleagues are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
• In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

Join us

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are. Take the next step in your career together with us. The journey starts here.

If you feel that your experience, skills and ambitions are right for this role, please send your application in English as soon as possible, but no later than December 13, 2025. Due to data policies, we only accept applications through career page.

*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.