Measurement Analyst - Marketing Science

TikTok Pte. Ltd.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A globally recognized social media company in Singapore is seeking a Measurement Analyst to join their newly created Measurement Analytics team. This role involves analyzing and interpreting complex data to develop strategies that optimize advertising effectiveness. Ideal candidates should possess strong analytical skills and at least three years of relevant experience. You will work closely with sales teams to provide insights that drive business growth and improve ROI through effective measurement methodologies. A bachelor's degree in a quantitative field is required.

Qualifications

• 3+ years of experience in analytics and digital advertising.
• Proven experience in Data Science, Data Analysis, or Measurement.
• Strong analytical skills with complex data interpretation.

Responsibilities

• Collaborate with sales to develop measurement strategies.
• Lead creation of custom insights and reporting tools.
• Analyze data from various sources for actionable insights.

Skills

Analytical skills

Communication skills

Problem-solving

Time management

Education

Bachelor's degree in a quantitative field

Tools

SQL

Excel

Tableau

Power BI

Job description

Responsibilities

The Measurement Analytics team is a newly created function within Marketing Science Measurement, the team responsible for interpreting and understanding the impact and business outcomes driven by advertising on our platforms. We work with advertisers to optimise their activity on the platform and build meaningful connections that help drive behaviour change and ultimately business results and growth for our advertisers. TikTok is looking for a full-time Measurement Analyst.

This role will primarily work with Measurement Partners and Business leaders to provide analytics support solving complex challenges. As a Measurement Analyst, you will work closely with our measurement and sales teams to drive business growth and optimize ad performance. Your primary responsibility will be to analyze and interpret data to inform measurement strategies, optimize ad campaigns and improve ROI.

We seek a motivated and empathetic individual with strong analytical skills. Success in this role within a rapidly expanding environment depends on execution, curiosity and a commitment to data‑driven thinking. This person will be working with both brand and performance focused industry verticals on TikTok and will have the opportunity to build analytical programs which directly influence global Marketing Science strategy.

• Collaborate with sales and measurement teams to develop and implement measurement strategies that drive business growth.
• Lead in the ideation, creation and prototyped deployment of sophisticated custom insights, ad effectiveness meta‑analysis, or tooling for large‑scale data environments for use by wider measurement teams
• Design and testing of bidding, targeting, and optimisation methods to support new product and feature development
• Tracking and reporting of advertiser performance metrics to support and grow adoption of measurement solutions
• Develop and maintain dashboards, reports, and tools to track key performance indicators (KPIs) and measure campaign effectiveness.
• Analyze and interpret data from various sources, including ad performance, user behavior, and market trends.
• Provide actionable insights and recommendations to sales and measurement teams to optimise ad campaigns and improve ROI.
• Stay up-to-date with industry trends, best practices, and new measurement methodologies to continuously improve our measurement capabilities.

Qualifications

Minimum Qualifications:

• At least 3+ years of experience in analytics and digital advertising from large marketing-related organisations or measurement suppliers
• Bachelor's degree in a quantitative field (e.g., statistics, mathematics, economics or computer science).
• Proven experience in Data Science, Data Analysis, Measurement or a related field.
• Strong analytical and problem-solving skills, with the ability to interpret complex data sets and communicate insights effectively.
• Excellent communication and collaboration skills, with the ability to work closely with cross-functional teams.
• Exceptional time management and goal oriented task management skills
• Ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made
• A track record of inferential problem solving through experimental design and analytical methods

Preferred Qualifications:

• Experience with advertising and media agencies and complex, data-driven marketing organisations
• Experience with executing custom analytical work where SQL, HIVE, R or Python is preferred
• Proficiency in data analysis and visualization tools (e.g., SQL, Excel, Tableau, Power BI).
• Familiarity with privacy-first innovation for marketing measurement systems