Marketing Specialist

TAG ESPRESSO PRIVATE LIMITED; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic beverage company in Singapore is looking for a digital marketing specialist to enhance its online presence. Key responsibilities include managing content across social media platforms such as Instagram and TikTok, planning marketing campaigns, and engaging with the community. Candidates should have at least one year of experience in digital marketing, strong skills in branding, and be fluent in both English and Chinese. Interested applicants should send their portfolio and CV.

Qualifications

• Minimum of 1 year experience in digital marketing or social media management.
• Strong knowledge of short-form video content and branding strategies.
• Fluent in both English and Chinese.
• Preference for candidates with experience in coffee, F&B, or lifestyle brands.
• Creative, proactive, and detail-oriented.

Responsibilities

• Manage content creation for Instagram, TikTok, and Xiaohongshu.
• Plan and execute online marketing campaigns.
• Grow community engagement and brand visibility based on KPIs.
• Analyze performance data to optimize content strategies.
• Coordinate with store teams and media production.

Skills

Digital marketing

Social media management

Creative content creation

Branding

Community engagement

Data analysis

Job description

Join us to build Tag Espresso’s digital presence through creative storytelling and content marketing.

Responsibilities

• Manage content creation for Instagram / TikTok / Xiaohongshu
• Plan and execute online marketing campaigns
• Grow community engagement and brand visibility with KPI
• Analyze performance data and optimize content strategy
• Coordinate with store teams and media production

Requirements

• 1+ year experience in digital marketing or social media management
• Strong understanding of SMM, short-form video, and branding
• Fluent in both English and Chinese
• Experience in coffee / F&B / lifestyle brands preferred
• Creative, proactive, detail-oriented

Send your portfolio & CV to: [e-mail]