Marketing Specialist

AIMS MANPOWER SOLUTIONS PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A dynamic marketing consultancy in Singapore is seeking an experienced Marketing Specialist. Responsibilities include developing SEO and SEM strategies, managing social media presence, and creating impactful content. The ideal candidate will possess a Bachelor’s degree in Marketing and have proven experience in digital marketing. This role offers an opportunity for significant impact on brand promotion and online presence.

Qualifications

• Proven experience in SEO, SEM, and social media management.
• Strong understanding of current digital marketing concepts and strategies.
• Excellent content creation and writing skills.

Responsibilities

• Develop, implement, and manage SEO and SEM strategies.
• Create compelling content for our website and social media.
• Monitor and analyze performance of digital marketing campaigns.

Skills

SEO

SEM

Social media management

Content creation

Analytical skills

Education

Bachelor's degree in Marketing, Communications or a related field

Tools

Google Analytics

Google Ads

Job description

We are looking for a dynamic and experienced Marketing Specialist to join our team. The ideal candidate will be deeply familiar with SEO, SEM and proficient in leveraging all social media platforms to enhance our brand's online presence and lead generation efforts.

Responsibilities

• SEO and SEM Strategy Development: Develop, implement and manage our SEO and SEM strategies to increase online visibility and improve our search rankings.
• Content Creation and Management: Create compelling content for our website and social media platforms, ensuring it is optimized for search engines and user management.
• Social Media Management: Manage and grow our presence on all relevant social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and others.
• Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns and social media activities using analytical tools. Provide regular reports on key metrics and insights to guide strategy.
• Market Research: Conduct market research to identify trends, competitor strategies, and new opportunities in the immigration consultancy field.
• Campaign Management: Plan and execute digital marketing campaigns, including lead generation, email marketing and social media advertising.
• Brand Promotion: Work collaboratively with other team members to promote our brand and services effectively to our target audience.
• Collaboration with external partners: Collaborate with external agencies or vendors as required to develop and implement marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Communications or a related field.
• Proven experience in SEO, SEM and social media management.
• Strong understanding of current digital marketing concepts, strategies and best practices.
• Experience with Google Analytics, Google Ads and other analytical and advertising tools.
• Excellent content creation and writing skills.
• Ability to work independently and in a team environment.
• Strong analytical skills and data-driven thinking.