Marketing Project Lead

X-PHY Inc; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A cutting-edge cybersecurity company in Singapore is seeking a Marketing Project Lead focused on driving lead generation and ABM strategies. This role requires a strong analytical mindset and proven experience in B2B marketing. As part of a passionate team, you will lead marketing initiatives that contribute directly to revenue growth. The position offers a full-time contract and a mid-senior level seniority, with opportunities for personal and professional growth.

Benefits

Innovative work culture

Opportunities for growth

Positive work environment

Employee recognition and rewards

Qualifications

• Experience in B2B marketing and enterprise software.
• Proven track record of delivering pipeline and revenue through ABM and lead generation strategies.
• Strong analytical mindset with ability to translate data into insights.

Responsibilities

• Own the end-to-end marketing outcomes.
• Track, measure, and translate marketing performance into business insights.
• Design and execute ABM campaigns to penetrate priority accounts.

Skills

B2B marketing

Lead generation

ABM strategies

Analytical mindset

Communication

Job description

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About X-PHY

X-PHY Inc, a Flexxon brand, is pioneering AI-embedded cybersecurity solutions that safeguard data at the hardware level. From Cybersecure SSDs to Deepfake Detection software and compliance-driven storage, X-PHY is driving the future of trusted digital security.

As we continue to expand, we're seeking passionate, driven individuals to join our mission to redefine industry standards, push boundaries, and create transformative solutions that protect the digital world. Joining us isn't just about securing a job—it's about embarking on an entrepreneurial journey. Here, you don't just work for the company; you grow with it. We seek visionaries who think beyond the ordinary, strategists who challenge the status quo, and action-takers who execute with intensity and precision. If you're ready to shape the future of cybersecurity, we want you on our team.

Role Summary

Our Marketing Project Lead is relentlessly focused on results: delivering measurable business outcomes, driving high-quality leads, and continuously refining strategies based on actionable insights.

Key Responsibilities

Results & Insights

• Own the end-to-end marketing outcomes: lead generation, conversions, and pipeline contribution.
• Track, measure, and translate marketing performance into business insights to refine strategies.
• Ensure every campaign and initiative ties back to growth and revenue impact.

Lead Generation & ABM

• Design and execute Account-Based Marketing (ABM) campaigns to penetrate priority enterprise accounts
• Develop lead generation engines across paid, organic, and partner channels
• Build conversion journeys that move prospects from awareness to sales-qualified leads (SQLs)

Go-To-Market (GTM)

• Lead go-to-market execution for new product launches (e.g., Deepfake Detector, X-Mask Pro, Cybersecure SSD)
• Coordinate with product, sales, and leadership teams to define value propositions, messaging, and positioning

eCommerce & Digital Growth

• Manage e-commerce strategy across Shopify and other platforms
• Optimize store funnel, user experience, and conversion rate
• Implement AEO, GEO targeting, SEO, and content marketing to maximize digital visibility

Partner & Channel Marketing

• Drive partner enablement: create campaigns with distributors, VARs, and strategic OEMs
• Manage affiliate and influencer programs to expand reach and accelerate adoption
• Oversee partner co-marketing initiatives to ensure measurable pipeline impact

Conversion Optimization

• Lead CRO initiatives across websites, landing pages, and digital ads
• Apply data-driven A/B testing and user analytics to boost trial sign-ups, demo requests, and paid conversions

Marketing Operations

• Own end-to-end project execution: planning, budgeting, timelines, and reporting
• Collaborate with sales to align KPIs and ensure marketing → revenue accountability

Requirements

• Experience in B2B marketing and enterprise software
• Proven track record of delivering pipeline and revenue through ABM, lead generation and GTM strategies
• Strong analytical mindset with ability to translate data into insights and actions
• Experience leading cross-functional marketing teams and working collaboratively with sales, product, and finance
• Excellent written and verbal communication skills and ability to craft compelling messaging across channels

What Success Looks Like

• X-PHY's marketing generates qualified leads that convert into sales opportunities
• ABM campaigns break into key enterprise accounts and drive revenue growth
• GTM launches deliver rapid adoption and visibility
• E-commerce channel is optimized for higher conversions and repeat purchases
• Partners, influencers, and affiliates are revenue-contributing engines
• Continuous insights cycle: data → learnings → refined strategy → improved results

Benefits

• Passionate , Energetic and Innovative work culture
• Opportunities for growth and development
• Positive work environment
• Employee recognition and rewards

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Other

Industries

IT Services and IT Consulting

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