Marketing Manager – On (Malaysia, Singapore)

G3 (SG) PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading sporting goods company is seeking a Marketing Manager in Singapore to drive brand marketing efforts across Malaysia and Singapore. The role involves localizing marketing strategies, engaging with digital and community channels, and managing impactful retail activations. The ideal candidate should have 6–8 years of experience in marketing, preferably in sportswear or consumer brands, and a strong background in digital marketing and influencer partnerships.

Qualifications

• 6–8 years’ experience in marketing, preferably in sportswear, lifestyle, or consumer brands.
• Strong digital and influencer marketing background with a track record of ROI-driven campaigns.
• Experience managing campaigns across multiple markets and wholesale partners.

Responsibilities

• Localize and roll out the marketing strategy across retail, wholesale, and community channels.
• Partner with global retailers to deliver impactful activations.
• Lead digital content, social media, influencer partnerships, and community engagement.

Skills

Experience in marketing

Digital marketing

Influencer marketing

Campaign management

Creative thinking

Job description

Step into the fast lane.
On is redefining performance running and lifestyle sportswear — and we’re looking for a Marketing Manager to help drive the brand forward across Malaysia and Singapore.

Reporting to the Head of Commerical and Brand, you’ll own the execution of On’s marketing strategy in the region — blending global brand direction with local cultural impact. From running communities to digital storytelling, from retail activations to influencer partnerships, you’ll create moments that connect consumers to one of the fastest-growing premium sportswear brands in the world.

What You’ll Do

• Localize and roll out On’s global campaigns across retail, wholesale, and community channels.
• Partner with leading Global retailers and regional and specialty retailers to deliver impactful activations that drive experience and sell-through.
• Lead digital content, social media, influencer partnerships, and community engagement.
• Manage events - from run clubs to product launches - that bring On’s energy to life.
• Collaborate cross-functionally to ensure marketing drives measurable results.

What We’re Looking For

• 6–8 years’ experience in marketing (sportswear, lifestyle, or consumer brands preferred).
• Strong digital and influencer marketing background with a track record of ROI-driven campaigns.
• Experience managing campaigns across multiple markets and wholesale partners.
• Creative thinker with strong execution skills and commercial mindset.
• A team player who thrives in a fast-paced, entrepreneurial environment.