Marketing Manager (Content & Comms)

Singtel; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading telecommunications company seeks a Marketing Manager for Content, Communications & Analyst Engagement in Singapore. This role involves orchestrating an integrated content engine to strengthen brand preference and drive qualified pipeline. The ideal candidate will have a strong B2B technology marketing background, with an emphasis on analytics and storytelling skills. Responsibilities include leading analyst engagement and translating insights into impactful narratives that support sales conversions, contributing to measurable demand generation and improved conversion rates.

Qualifications

• Experience in developing narratives that reach enterprise audiences.
• Proven track record in generating measurable demand through content.
• Hands-on experience with digital asset management.

Responsibilities

• Orchestrate an integrated content and communications engine.
• Lead analyst engagement activities for accurate representation of strategy.
• Translate insights into actionable content strategies.

Skills

Analytical skills

Storytelling skills

B2B technology marketing

Martech knowledge

Content creation

Job description

The Marketing Manager for Content, Communications & Analyst Engagement sits within Enterprise Marketing & Innovations and is accountable for transforming customer, market, and analyst insights into high-impact narratives and assets that build credibility, generate demand, and influence enterprise buyers and industry influencers.

Make an impact by

• Orchestrate an integrated content and communications engine that plans, creates, publishes, and amplifies solution-centric stories across owned, earned, and paid channels to strengthen Singtel’s brand preference and drive qualified pipeline
• Lead analyst engagement activities to ensure accurate representation of Singtel’s strategy and capabilities, proactive participation in key evaluations, and consistent message pull-through across analyst reports, briefings, and citations
• Translate customer, industry, and analyst insights into actionable plans that shape both content strategy and analyst engagement; uphold governance standards (brand, legal, approvals); and equip Sales with timely, relevant narratives that support conversions.

Skills for Success

• Clear, consistent stories reaching the right enterprise audiences
• Strong analytical and storytelling skills, with proven experience in distilling enterprise insights and market data into impactful content and analyst strategies.
• The candidate must have a background in B2B technology marketing and communications, and hands-on familiarity with martech and digital asset management platforms.
• Measurable lift in MQLs influenced by content and improved digital conversion rates.
• Stronger analyst recognition and positioning across Singtel’s priority categories