Marketing Manager

INFOSYS BPM LIMITED Singapore Branch; Singapore; Hybrid; SGD 50,000 - 70,000; Full time

Job summary

A leading technology services provider in Singapore is seeking a Marketing Manager to oversee and coordinate marketing campaigns across various channels. The ideal candidate will possess strong project management skills and a deep understanding of marketing strategies and analytics. Key responsibilities include managing the marketing budget, analyzing campaign performance, and collaborating with sales and product teams. A degree in marketing is preferred, and candidates must be Singaporean or PR.

Benefits

Work From Home

Qualifications

• Strong project management skills required.
• Experience in digital marketing, demand generation, and campaign management.
• Ability to work collaboratively with various teams.

Responsibilities

• Oversee and coordinate marketing campaigns.
• Manage the budget for marketing campaigns.
• Analyze campaign performance and provide insights.
• Collaborate with sales and product teams.
• Conduct market research for strategy development.
• Create and manage customer activation workflows.

Skills

Project management

Marketing strategies

Analytics

Budget management

Performance analysis

Market research

Cross-functional collaboration

Stakeholder communication

Campaign execution

Education

Degree in Marketing

Job description

Job Description

• Oversee and coordinate the execution of marketing campaigns across various channels.
• The ideal candidate will possess strong project management skills and a deep understanding of marketing strategies and analytics.
• Campaign Planning and Execution: Lead the planning, execution, and optimization of marketing campaigns to achieve business objectives.
• Cross-Functional Collaboration: Work closely with product, sales, creative, and digital teams to ensure cohesive campaign execution and alignment with brand strategy.
• Budget Management: Develop and manage the marketing campaign budget, ensuring cost-effectiveness and maximum ROI.
• Performance Analysis: Monitor and analyze campaign performance metrics, providing insights and recommendations for future campaigns.
• Stakeholder Communication: Serve as the primary point of contact for stakeholders, providing regular updates on campaign progress and performance.
• Market Research: Conduct market research to identify trends and opportunities that inform campaign strategies.
• Compliance and Best Practices: Ensure all campaigns comply with industry regulations and best practices.
• Working alongside the local sales and marketing teams, develop, plan and execute strategic and integrated programs to support pipeline targets aligned to budget allocation.
• Manage end to end activities from conception through to follow up, tracking and reporting including digital marketing, demand generation, campaigns, sales prospecting programs, virtual and in-person field events, third party tradeshows and conferences.
• Plan and drive audience acquisition through various channels, including marketing direct, regional sales, partners, SDRs, and external agencies.
• Liaise with the central marketing team and other business entity marketing teams to broaden reach of target ICPs and amplify marketing activations.
• Track account engagement across different stages of the customer journey, providing regular updates and insights.
• Build and maintain positive relationship and communication with security and portfolio sales in region to align dynamic business priorities.
• Coordinate and manage customer activations, working with Marketing Operations to create registration pages, implement and automate workflows and ensure a consistent experience for customers across channels.
• Collaborate with external agencies to execute marketing activations, events, and other promotional activities.
• Maintain strong relationships with internal teams (sales, marketing, digital) and external partners to drive successful program execution.

Job Requirement

• Only applicable to Singaporean or Singapore PR
• Perferrably have a Degree in Marketing
• Comfortable working in a outsourcing environment
• Able to OT as and when necessary to complete task on hand
• Work From Home