MARKETING MANAGER

AL AMIR TRADING; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A dynamic trading company in Singapore is seeking an experienced Marketing Manager. The role involves developing and implementing marketing strategies, managing campaigns, and leading a team of marketing professionals. Responsibilities include conducting market research, budget management, and performance analysis to ensure alignment with business objectives. The ideal candidate should possess strong skills in campaign management and customer relationship management.

Qualifications

• Proven experience in developing marketing strategies aligned with business goals.
• Ability to conduct market research and analyze consumer behavior.
• Experience managing marketing campaigns across various channels.

Responsibilities

• Develop and implement marketing strategies that align with company goals.
• Conduct market research to understand consumer behavior and trends.
• Manage the planning and execution of marketing campaigns.

Skills

Market research skills

Campaign management

Budget management

Team leadership

Performance analysis

Customer relationship management

Job description

1. Develop Marketing Strategies: Marketing managers are responsible for creating strategies that align with the company’s goals. This includes identifying target markets, positioning products, and determining the best channels to reach the audience.
2. Market Research: They conduct market research to understand consumer behavior, preferences, and trends. This helps in making informed decisions about product development and marketing approaches.
3. Campaign Management: Marketing managers oversee the planning, development, and execution of marketing campaigns across various channels, including digital, print, and social media.
4. Brand Management: They ensure that all marketing efforts are aligned with the brand’s image and messaging, maintaining consistency across all platforms.
5. Budget Management: Marketing managers are responsible for managing the marketing budget, ensuring that resources are allocated efficiently and campaigns are cost-effective.
6. Team Leadership: They lead and manage a team of marketing professionals, including digital marketers, content creators, graphic designers, and more.
7. Collaboration: Marketing managers work closely with other departments, such as sales, product development, and customer service, to ensure marketing strategies are aligned with business objectives.
8. Performance Analysis: They analyze the performance of marketing campaigns, using data to measure success and identify areas for improvement.
9. Customer Relationship Management: Marketing managers focus on building and maintaining relationships with customers, using CRM tools to manage interactions and ensure customer satisfaction.
10. Content Creation: While they may not create content themselves, marketing managers often oversee content creation, ensuring it aligns with the overall marketing strategy.