Marketing Manager

BFM Singapore; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading distributor for beauty brands in Asia is seeking a dynamic Marketing Manager in Singapore to oversee social media presence, public relations strategies, and e-commerce operations. The ideal candidate should have over 2 years of marketing management experience, strong leadership skills, and a creative approach to brand growth. This full-time role offers competitive salary and performance bonuses, discounts, and opportunities for career growth in a fast-growing beauty company.

Benefits

Competitive salary and performance bonuses

Employee discounts

Flexible work environment

Career growth opportunities

Qualifications

• 2+ years of experience in marketing management with exposure to social media, PR, and e-commerce.
• Strong leadership, communication, and project management skills.
• Ability to analyze data and make strategic decisions.

Responsibilities

• Lead social media strategy, content creation, posting schedules & community engagement.
• Plan and execute PR campaigns, events, and media outreach.
• Oversee brand official stores and analyze sales data.

Skills

Leadership

Communication

Project management

Analytical skills

Social media management

Education

Diploma in Marketing, Communications, Business, or related field

Tools

Social media management tools

E-commerce platforms

Analytics software

Job description

BFM Singapore is a leading distributor for beauty brands in Asia by providing exclusive brand management and focusing on long-term brand building.

About The Role

We are seeking a dynamic and results-driven Marketing Manager to lead and oversee our brand’s social media presence, public relations strategies, marketing campaigns, and e‑commerce operations. This role requires a creative strategist with strong leadership skills, capable of driving brand growth, enhancing customer engagement, and maximizing online sales.

Key Responsibilities

Social Media and Community Management

• Lead social media strategy, content creation, posting schedules & community engagement
• Plan and execute PR campaigns, events, and media outreach to build brand reputation
• Manage influencer partnerships & collaborations
• Design and implement integrated marketing campaigns that align with brand strategy.
• Conduct market research to identify trends, customer needs, and competitive activities.
• Track, measure, and report campaign effectiveness, optimizing for better ROI.

E-commerce Management

• Oversee all brand official stores, ensuring optimal product presentation, pricing, and promotions.
• Analyze sales data and customer behavior to identify opportunities for growth.

Requirements

• Diploma in Marketing, Communications, Business, or related field.
• Proven experience (2+ years) in marketing management with exposure to social media, PR, and e‑commerce.
• Strong leadership, communication, and project management skills.
• Analytical mindset with the ability to interpret data and make strategic decisions.
• Proficiency in social media management tools, e‑commerce platforms, and analytics software.

What We Offer

• Competitive salary and performance bonuses.
• Employee discounts
• Flexible work environment.
• Career growth opportunities in a fast‑growing beauty company.

Seniority Level

Entry level

Employment Type

Full-time

Job Function

Marketing and Sales

Industries

Retail