Marketing Manager

ONE WEDDING GROUP PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading wedding group in Singapore is seeking a Marketing Manager to drive brand awareness and customer engagement. The role involves developing marketing strategies, overseeing team performance, and managing budgets across channels. The ideal candidate has 4-6 years of experience, a degree in Marketing or a related field, and a strong knowledge of digital marketing. Join a dynamic team dedicated to creating unforgettable wedding experiences.

Qualifications

• Minimum 4–6 years of marketing experience.
• Strong understanding of digital marketing and social media platforms.
• Creative and detail-oriented.

Responsibilities

• Develop and execute integrated marketing strategies.
• Monitor marketing budgets and optimize spend.
• Track and analyze campaign performance.

Skills

Digital marketing

Content marketing

Social media management

Project management

Education

Bachelor’s degree in Marketing, Communications, or related field

Job description

About Us
We are a leading wedding group in Singapore with multiple brands under our umbrella, spanning overseas prewedding photography, local wedding photography and videography, bridal gowns, and bridal makeup & hairstyling. Our mission is to deliver unforgettable wedding journeys for couples, from planning and styling to capturing their most cherished moments.

We are seeking a Marketing Manager to lead our marketing efforts across the group, driving brand awareness, customer engagement, and business growth.

Key Responsibilities

Strategy & Leadership

• Develop and execute integrated marketing strategies to achieve business goals for each brand.
• Oversee brand positioning, ensuring consistency while highlighting each brand’s unique selling points.
• Lead, mentor, and manage the marketing team to deliver campaigns with impact and creativity.
• Monitor marketing budgets and optimize spend across channels.

Campaigns & Content

• Plan, implement, and evaluate digital and offline marketing campaigns (social media, SEM, events, public relations, collaborations, etc.).
• Oversee content creation, including photography, videography, blogs, and social media assets tailored to our target audience.

Performance & Insights

• Track, analyze, and report on campaign performance across channels, identifying opportunities for growth.
• Stay updated on wedding and lifestyle trends to inspire innovative campaigns.
• Use customer insights and data to refine messaging and campaigns.

Partnerships & Events

• Build and manage partnerships with vendors, bridal boutiques, influencers, and media to extend brand reach.
• Organize and market events such as bridal fairs, workshops, and VIP experiences to drive engagement and sales.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum 4–6 years of marketing experience
• Strong understanding of digital marketing, social media platforms, and content marketing.
• Creative, detail-oriented, and able to manage multiple projects simultaneously.
• Experience in lifestyle, fashion, or wedding industries is a plus.
• Excellent communication and leadership skills.