Marketing Manager

KARVA INTERNATIONAL PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading marketing firm in Singapore is seeking a Marketing Manager to drive its integrated marketing strategies across various sectors including travel and beauty. The ideal candidate will have a robust design background and proven experience in directing marketing campaigns, managing brand consistency, and executing successful promotional activities. Responsibilities include overseeing digital content, team collaboration, and performance reporting. The role requires excellent communication, leadership skills, and experience in the travel or beauty industries.

Qualifications

• Proven experience as a Marketing Manager or similar role.
• Strong background in design, visual communication, or creative direction.
• Proficiency in digital marketing and content platforms.
• Excellent communication, leadership, and organisational skills.

Responsibilities

• Develop and implement marketing strategies aligned with business objectives.
• Promote Umrah, Islamic and leisure travel packages.
• Drive customer acquisition and retention for salon services.
• Lead visual direction for marketing content and oversee digital campaigns.

Skills

Design

Digital marketing

Leadership

Communication

Job description

The Marketing Manager is responsible for planning, executing and managing integrated marketing strategies across the Group’s portfolio including Umrah & Islamic Travel, Leisure Travel and Beauty brands. The role requires a strong design and creative background to ensure high-quality visual storytelling, brand consistency, and effective campaign execution across all platforms.

Key Responsibilities

Marketing & Brand Strategy

• Develop and implement marketing strategies aligned with business objectives.
• Maintain consistent brand identity, tone, and visual standards across all business units.
• Plan and execute seasonal, festive, and promotional campaigns.

Umrah & Travel Marketing

• Promote Umrah, Islamic and leisure travel packages through compelling visual and written content.
• Translate itineraries, religious narratives, and travel experiences into engaging marketing materials.
• Support sales teams with lead-generation campaigns and promotional assets.

Beauty Salon Marketing

• Drive customer acquisition and retention for salon services and beauty retail.
• Design and execute promotions, loyalty campaigns, and in-store marketing materials.
• Support product launches, visual merchandising, and outlet-level activations.

Design, Digital & Content Management

• Lead visual direction for marketing content, ensuring professional design standards.
• Oversee social media, website content, and digital marketing campaigns.
• Work hands-on or guide designers on creatives including posters, videos, brochures, and POS materials.
• Track digital performance metrics and optimise campaigns accordingly.

Campaign Planning & Reporting

• Manage marketing calendars, budgets, and timelines.
• Monitor ROI, engagement, and sales impact.
• Prepare regular performance reports for Management.

Team & Cross-Functional Collaboration

• Lead and coordinate marketing executives, designers, and external vendors.
• Work closely with Sales, Operations, and Management teams to ensure alignment.

Key Requirements

• Proven experience as a Marketing Manager or similar role.
• Strong background in design, visual communication, or creative direction.
• Proficiency in digital marketing and content platforms.
• Excellent communication, leadership, and organisational skills.
• Experience in travel, hospitality, Umrah/Hajj or beauty industries is an advantage.

Key Outcome

• Strong brand presence, high-quality marketing assets and measurable growth in leads and revenue across travel and beauty portfolios.