Marketing Executive (Digital & General Marketing)

MANDALION EDUCATION PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

An education-focused company in Singapore is seeking an experienced Marketing Executive to drive brand growth and student recruitment. The role involves executing digital and offline marketing strategies, managing website content, and analyzing marketing performance. The ideal candidate possesses a degree in marketing and at least 3 years of relevant experience, particularly in digital marketing, along with strong skills in SEO and content creation. Bilingual proficiency in English and Chinese is required for effective communication and content creation.

Qualifications

• At least 3 years of relevant experience in digital marketing.
• Experience in the education or training sector is a plus.
• Hands-on experience with website management.

Responsibilities

• Plan and execute digital campaigns across various platforms.
• Manage and update company websites for functionality and accuracy.
• Create and optimize engaging content for diverse media channels.
• Plan offline marketing initiatives and events to support recruitment.

Skills

SEO

SEM

Social media marketing

Email marketing

Google Ads

Content creation

Analytical thinking

Problem-solving

Teamwork

Education

Diploma or Degree in Marketing, Communications, Digital Media, or related field

Tools

Google Analytics

Facebook Ads

Job description

We’re looking for a creative, hands‑on Marketing Executive to help grow our brand, attract students, and drive measurable results, both online and offline.

If you’re passionate about marketing, enjoy experimenting with ideas, and want to see the real impact of your work, this is the role for you!

Digital Marketing Responsibilities

• Plan, execute, and optimise digital campaigns across SEO, SEM, social media, email, and paid ads.
• Manage and update company websites, troubleshoot issues to ensure content accuracy, smooth functionality, and good user experience.
• Create, edit, and optimise engaging content for websites, social media, blogs, and videos.
• Lead or support website development and revamp projects.
• Improve and maintain SEO performance to increase website traffic and search rankings.
• Track, analyse, and report on website traffic, campaign ROI, and other key metrics.
• Experiment with new ideas, tools, and trends to improve digital marketing effectiveness.
• Collaborate with the team to support student recruitment and brand growth.

General Marketing Responsibilities

• Plan and execute offline marketing initiatives, events, and promotions to support student recruitment.
• Design and produce marketing collaterals (flyers, banners, posters) in line with brand guidelines.
• Collaborate with partners, agencies, and vendors on marketing campaigns.
• Monitor competitor activities and provide insights to improve marketing effectiveness.
• Prepare monthly marketing reports with insights and recommendations.

Performance Expectations

• Increase website traffic and improve search rankings through SEO and content strategies.
• Generate measurable leads or enquiries from both digital and offline campaigns.
• Maintain high engagement rates on social media and email campaigns.
• Ensure marketing materials and websites are accurate, functional, and up-to-date, functional, and user-friendly.
• Provide monthly insights and actionable recommendations to improve performance and campaigns.

Requirements

• Diploma or Degree in Marketing, Communications, Digital Media, or related field.
• Minimum 3 years of relevant experience is an advantage.
• Proven experience in digital marketing (experience in education or training sector is a plus).
• Strong knowledge of SEO, SEM, Google Ads, Facebook Ads, email marketing, and analytics tools.
• Hands‑on experience with website management.
• Creative, independent, confident, and proactive.
• Strong analytical thinking, problem‑solving, and teamwork skills.
• Enthusiastic about trying new digital strategies and learning quickly.
• Bilingual proficiency in English and Chinese (Mandarin) is required in order to communicate effectively with key clients and stakeholders, as well as to create marketing content tailored for Chinese‑speaking markets.

We regret that only shortlisted candidates will be notified.