Marketing Executive (Customer Engagement) - Healthcare

DIGI-SOUND HEARING CARE CENTRE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A customer engagement firm in Singapore is seeking a dedicated professional to enhance customer relationships and support. This role necessitates a Bachelor's degree and 2-4 years of experience in customer engagement or CRM-based marketing. The successful candidate will interact with customers across multiple channels, ensuring high satisfaction and loyalty. Key responsibilities include responding to inquiries, collecting feedback, and optimizing engagement processes.

Qualifications

• Minimum 2 - 4 years of experience in customer engagement or CRM-based marketing.

Responsibilities

• Act as the primary point of contact for customers.
• Engage with customers across various channels to provide support.
• Build and maintain strong customer relationships.
• Collect and analyze customer feedback for improvement.
• Monitor customer satisfaction levels.

Skills

Customer communication skills

CRM proficiency

Relationship building

Marketing knowledge

Education

Bachelor's degree in Marketing or related field

Job description

Key Responsibilities:

• Act as the primary point of contact for customers, addressing inquiries, concerns, and service requests promptly and professionally.
• Engage with customers across various channels (phone, email, chat, social media, or in-person) to provide support and solutions.
• Build and maintain strong relationships with new and existing customers to enhance trust, satisfaction, and long-term loyalty.
• Follow up with unconverted leads and past patients to encourage re‑engagement, promote services, and support conversion opportunities.
• Collect, review, and analyze customer feedback to identify trends and areas for improvement in products, services, and processes.
• Monitor and evaluate customer satisfaction levels, including conducting and analyzing post‑visit surveys to identify areas for service improvement.
• Maintain accurate records of customer interactions using relevant systems (e.g., CRM).
• Segment and maintain customer databases to enable targeted communication, personalized outreach, and effective engagement campaigns.
• Coordinate customer loyalty programs, referral initiatives, and testimonial campaigns to strengthen brand engagement and enhance patient retention.
• Coordinate with internal departments (e.g. Sales, Marketing, Operations) to ensure smooth service delivery and resolution of customer issues.
• Assist in resolving escalated issues to ensure a satisfactory outcome for both customers and the company.
• Proactively identify opportunities for upselling or cross‑selling products and services in alignment with customer needs.
• Support and participate in customer engagement initiatives, promotional events, and marketing campaigns.
• Optimise customer engagement processes for greater efficiency and effectiveness, ensuring best practices are applied across workflows and touchpoints.
• Be actively involved in marketing and business‑related initiatives or briefs from the superior, contributing to resource optimisation and alignment with broader business objectives.
• Prepare and submit periodic reports on customer engagement performance and metrics.

Job Requirements:

• Bachelor's degree in Marketing, Business Administration, Communications, Customer Relationship Management or related field.
• Minimum 2 - 4 years of experience in customer engagement, CRM‑based marketing or handling customer communication.