Marketing Executive

TR Formac; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading marketing firm in Singapore is seeking a Marketing Executive to act as its regional marketing voice. The ideal candidate will develop and execute a regional marketing strategy, manage digital communications, and create compelling content that reflects the company’s values. With responsibilities spanning from stakeholder engagement to training internal teams, the candidate will thrive in a collaborative, innovative environment. Familiarity with marketing practices across Asia is essential. This position offers a dynamic workplace with opportunities for professional growth.

Qualifications

• 2‑5+ years of experience in marketing communications or digital marketing.
• Experience managing digital platforms and content creation in a regional context.
• Relevant certifications in digital marketing or communications are an advantage.

Responsibilities

• Develop and execute regional marketing communications strategy.
• Manage digital marketing communications across multiple channels.
• Create high-quality content showcasing the company’s value propositions.
• Design and deliver training programs for internal and external stakeholders.

Skills

Strategic thinking

Exceptional communication skills

Digital and social media fluency

Stakeholder engagement skills

Cultural sensitivity

Education

Bachelor’s degree in Marketing, Communications, Business, Journalism, or related field

Job description

The ideal candidate acts as the company’sregional marketing voice and influencer, creating and curating compelling content that reflects the company’s values, strengthens brand credibility, and drives engagement with customers, partners, and internal stakeholders. In parallel, the Marketing Executive enables the organization bytraining internal and external stakeholders on the company’s value propositionand cultivating a strong network ofinternal brand ambassadors.

Responsibilities

A. Marketing Strategy & Regional Brand Alignment

• Develop and execute aregional marketing communications strategy for Asia, aligned with global brand, messaging, and business objectives.
• Translate corporate strategy and value propositions intoclear, differentiated, and locally relevant messaging.
• Ensure brand consistency across all digital channels, content formats, and stakeholder communications.

B. Digital Marketing & Communications

• Own and managedigital marketing communications, including social media, website content, email campaigns, and digital collateral.
• Plan and execute content calendars to support product launches, campaigns, thought leadership, and corporate initiatives.
• Monitor performance metrics (engagement, reach, conversion) and continuously optimize digital content and channels.
• Ensure compliance with brand guidelines, regulatory requirements, and regional market norms.

C. Content Creation & Value Proposition Storytelling

• Lead thecreation and curation of high-quality content(articles, posts, videos, presentations, case studies, and visual assets) that clearly communicates the company’s value propositions.
• Act as the company’sregional influencer and storyteller, creating authentic content that reflects company values, culture, and strategic priorities.
• Partner with subject‑matter experts to translate complex offerings intosimple, compelling, and customer‑centric narratives.
• Ensure content supports credibility, trust, and long‑term brand equity—not just short‑term promotion.

D. Influencer & Brand Advocacy Leadership

• Serve as a visiblebrand advocate and influenceracross relevant digital and professional platforms.
• Encourage and enableinternal stakeholders to act as brand ambassadors, providing guidance, tools, and best practices.
• Develop playbooks, templates, and content toolkits to empower employees to share aligned messaging confidently and consistently.
• Foster a culture of brand ownership and pride across the organization.

E. Training & Stakeholder Enablement

• Design and delivertraining programsfor internal teams (sales, operations, leadership) on:
• Company value propositions
• Key messaging and positioning
• Effective brand and social media engagement
• Support training ofexternal stakeholderssuch as distributors, partners, and agents to ensure consistent market messaging.
• Create onboarding and refresher materials to reinforce understanding and adoption of the company’s value proposition.

F. Cross‑Functional & Regional Collaboration

• Partner closely withsales, product management, HR, leadership, and regional teamsto align messaging with commercial and cultural priorities.
• Coordinate with global marketing teams to adapt global campaigns and assets for regional relevance.
• Act as a key interface between Asia and global teams on brand, communications, and content initiatives.

G. Stakeholder & Reputation Management

• Manage relationships with key internal and external stakeholders, including:
  • Regional leadership teams
  • Sales and commercial teams
  • External partners and distributors
  • Digital agencies, content creators, and media partners
• Support employer branding, internal communications, and corporate reputation initiatives in the region.
• Proactively identify and manage reputational risks related to messaging or digital presence.

H. Measurement, Reporting & Continuous Improvement

• Define KPIs and success metrics for marketing communications and content effectiveness.
• Track and report on campaign performance, engagement, and brand visibility.
• Use insights and feedback to continuously refine messaging, formats, and channels.

Qualifications

• Bachelor’s degree inMarketing, Communications, Business, Journalism, or a related field.
• Relevant certifications indigital marketing, content marketing, or communicationsare an advantage.
• 2‑5+ yearsof experience in marketing communications, digital marketing, or brand roles.
• Proven experience managingdigital platforms and content creationin a regional or multi‑market environment.
• Strong track record invalue proposition development and storytelling.
• Experience working in or managing marketing activities acrossAsiais highly desirable.
• Exposure to B2B, industrial, or technology‑driven organizations is a plus.

Key Competencies

• Strategic thinking with strong execution capability
• Exceptional written, visual, and verbal communication skills
• Digital and social media fluency
• Influencing and stakeholder engagement skills
• Ability to translate complexity into clarity
• Cultural sensitivity and regional awareness

Personal Attributes

• Authentic, credible, and values‑driven communicator
• Proactive, creative, and self‑directed
• Comfortable being visible and representing the brand publicly
• Collaborative and able to work across functions and cultures