MARKETING EXECUTIVE

BEYOND WELLNESS GROUP PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading wellness organization in Singapore is seeking a marketing manager to enhance brand visibility for its aesthetic clinics. The ideal candidate will manage targeted marketing campaigns, oversee content creation across multiple social media platforms, and coordinate with agencies and partners. Responsibilities also include monitoring budgets and performance for campaigns, developing digital advertisements, and staying updated on marketing trends. This role is crucial in driving brand awareness and business growth.

Responsibilities

• Manage marketing efforts for aesthetic clinics through targeted campaigns.
• Oversee content creation for various social media platforms.
• Coordinate marketing activities with agencies, vendors, and partners.
• Plan and monitor budgets and performance for marketing campaigns.
• Develop and launch digital advertisements for growth.
• Track digital marketing effectiveness using analytics tools.
• Stay updated on digital marketing trends.
• Complete ad hoc duties as assigned.

Job description

• Manage marketing efforts for aesthetic clinics by conceptualizing, planning, and executing targeted campaigns to enhance brand visibility and patient engagement.
• Oversee content creation and management across all clinic-owned social media platforms, including LinkedIn, TikTok, Instagram, and Facebook, as well as landing pages, SEO-focused articles, and POS materials.
• Coordinate group-level marketing activities, collaborating with multiple agencies, vendors, influencers, and business partners to ensure alignment and consistency.
• Plan and allocate budgets and timelines for marketing campaigns; monitor performance and refresh content periodically across social media and websites.
• Develop and launch optimized digital advertisements to drive brand awareness and business growth.
• Track and evaluate the effectiveness of digital marketing efforts using web analytics tools and performance metrics.
• Stay informed on current digital marketing trends and continuously refine strategies to ensure relevance and effectiveness.
• Ad hoc duties and projects as assigned by the Reporting Officer.