Marketing Executive

BREADTALK GROUP PTE. LTD.; Serangoon Garden Circus; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading food and beverage company in Singapore is looking for a marketing professional to manage in-store activities, campaigns, and social media. You will support campaign management from planning to execution, ensuring effective collaboration with various partners. The ideal candidate holds a diploma in marketing with 1-2 years of experience in the retail sector and has strong skills in social media and video editing. A creative mindset and excellent communication skills are essential for this role.

Qualifications

• 1-2 years of relevant marketing experience in FMCG, F&B, fashion, retail industry.
• Experience in social media and video editing.
• A positive attitude with a willingness to take on new challenges.

Responsibilities

• Key liaison to support in-store marketing activities and collaterals.
• Support in A&P related activities from start to end.
• Work closely with the Creative and VM team on campaign launch.

Skills

Social media management

Video editing

Communication skills

Organization

Creativity

Education

Minimum Diploma in Marketing

Job description

Overall

• Key liaison to support in-store marketing activities and collaterals
• Point of contact with vendors, agencies, printers, production houses, mall landlords, and other communication partners

Campaign Management

• Support in A&P related activities from start to end, to include Above-the-Line, Below-the-Line, Digital and In-store collaterals
• To garner adequate mall presence for new outlets and constantly drive consideration by working closely with landlords
• Budget and timeline management

Retail Implementation

• To work closely with the Creative and VM team on campaign launch, new store openings and renovations with regards to marketing collaterals and store displays
• Ensure up-keeping of store collaterals

Social Media Management

• Work closely with social media agency to manage the brands social media account, planning and coordinating content and shoots
• Brainstorm and develop creative and engaging content for the Bakery brand division on top of agency social media content
• Social media management and video editing – Instagram, Tiktok, Xiao Hong Shu

Any Other Business

• Preparation of Campaign and Monthly Reports
• Other administrative duties as required

Job Requirements

• Minimum Diploma in Marketing or other related disciplines
• 1-2 years of relevant marketing experience in FMCG, F&B, fashion, retail industry
• Social media and video editing experience
• A positive attitude and willingness to take on new challenges and responsibilities
• Excellent communication and interpersonal skills
• Well-organized and good with timelines
• An innovative and creative mind to drive fresh ideas and content