Marketing & Events Specialist

YEEFLOW SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A marketing solutions company in Singapore is seeking a Marketing & Events Specialist to drive demand through both webinars and offline events. The successful candidate will oversee the planning and execution of marketing programs, including webinars and events, while managing lead conversion and performance metrics. The role requires 2–5 years of hands-on B2B marketing experience, specifically in offline event execution. Strong project management skills and a metric-driven approach are essential for success in this position.

Qualifications

• 2–5 years B2B marketing experience with offline event execution.
• Proven track record running offline events end-to-end.
• Strong execution and project management skills.

Responsibilities

• Own a monthly webinar program covering all stages from planning to follow-up.
• Plan and execute various offline marketing events.
• Track marketing metrics to ensure lead quality and conversion.

Skills

B2B marketing experience

Event execution

Project management

Content production

Metric-driven mindset

Job description

Role Summary

We are hiring a Marketing & Events Specialist to build a predictable demand engine through webinars, offline events, and content. You will own end-to-end planning and execution for both online and in-person marketing programs, and work closely with SDR, Partner Manager, and AE to convert campaigns into qualified opportunities and incremental pipeline.

Key Responsibilities

Online Demand Generation

• Own a monthly webinar program (topic planning, speaker ops, landing pages, promotion, and post-event nurture).
• Develop and repurpose content assets (webinar decks, landing pages, short videos, customer stories).

Offline Events (Required)

• Plan and execute offline marketing events such as meetups, partner co-hosted sessions, industry workshops, and small seminars.
• Manage the full event lifecycle: venue/vendor coordination, registration flow, on-site operations, post-event follow-up plan, and ROI reporting.
• Coordinate with partners for joint offline activities and co-marketing programs.

Funnel & Performance Management

• Track metrics weekly: MQL, SQL, cost per SQL, pipeline created; ensure lead handoff to SDR within 24 hours.
• Maintain CRM campaign attribution accuracy and reporting discipline.
• Work with SDR/AE to optimize conversion from event leads to qualified pipeline.

Requirements (Offline events experience required)

• 2–5 years B2B marketing experience with hands-on ownership of offline event execution.
• Proven track record running offline events end-to-end (planning, vendors, on-site ops, post-event reporting).
• Strong execution, project management, and metric-driven mindset.
• Comfortable with content production and basic landing-page workflows.
• Ability to work tightly with sales and partners to drive conversion.

Nice to Have

• Experience in B2B SaaS, workflow automation, or enterprise software.
• Experience coordinating partner co-marketing campaigns.
• Basic marketing ops skills (CRM campaign attribution, reporting).