Marketing Director

GLUTTON UNION PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

An emerging food and beverage company in Singapore seeks a seasoned marketing professional. The role requires over 15 years of experience in the fast food and beverage sector, focusing on transforming marketing strategies and optimizing product offerings. Candidates should have a track record in market research and advertising to enhance brand visibility while maintaining cost-effectiveness. The position demands weekend work and promises an exciting opportunity to join a growing team despite industry challenges.

Qualifications

• Over 15 years of rich marketing experience, ideally with connections in the market.
• Ability to execute transition strategies from customer targeting to business targeting.
• Familiarity with central kitchen operation modes and product differentiation.

Responsibilities

• Develop distribution strategies for transforming from a single-store to a multi-chain franchise.
• Optimize product structures to align with local consumption trends.
• Create effective advertising strategies to enhance outreach while minimizing costs.

Skills

Market Research

Lead Generation

Management Skills

Leadership

Advertising

Social Media

Marketing Strategy

Digital Marketing

Project Management

Team Player

Job description

Roles & Responsibilities

1. The candidate needs to have a rich marketing experience. He / she should be familiar with the operations of fast food joints, beverage shops, and milk tea dessert shop, etc. The candidate needs to be hard-working and have more than 15 years of work experience. A positive & serious attitude and a strong team player are a must.

2. The candidate needs to be skillful in the transition of marketing mode from “Customer targeting” to “Business targeting”. The candidate will is responsible for distribution strategy. He / she has to eventually help the company transform from a single-store operation to a standardized multi-chain franchise operation.

3. The candidate needs to be able to optimize the existing product structure, to study and cater to the local consumption habits and trends. The strategies must avoid unfavorable competition with other similar enterprises in the market. Candidates should also help to achieve product differentiation, be familiar with the operation mode of the central kitchen, and ultimately promote the development of the enterprise.

4. The candidate should ideally have market-related connections as a value-added consideration. This would bring more potential opportunities for the company in terms of external collaborations. The candidate is also required to provide a high level of performance in terms of market research of other similar direct competitors and help to develop a competitive edge for the company.

5. The candidate needs to be able to think of reasonable advertising strategies with the ultimate purpose to reduce the advertisement overheads and maximize the outreach of the advertisement campaign.

6. Candidate needs to work on the weekends due to the nature of the service industry.

Our company was established in March 2021 with a business address in Bugis under the brand name MiMi.c Cafe

We are an energetic and competitive team and our enterprise has been growing steadily despite the shock to the service industry due to Covid-19. We believe now is the time to bring our brand to the next level and we strongly looking forward to you joining us in our exciting journey.

Tell employers what skills you have

• Market Research
• Lead Generation
• Management Skills
• Leadership
• Advertising
• Social Media
• Marketing Strategy
• Marketing
• Strategy
• Demand Generation
• B2B
• Project Management
• Digital Marketing
• SingleStore
• Team Player