Marketing Director

Motion Ventures; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

A leading venture platform in Singapore is seeking a Director of Marketing to shape and lead its marketing function. This role involves defining brand positioning, building marketing funnels, and leading a team focused on customer acquisition. The ideal candidate has over 5 years of experience in B2B marketing, demonstrating a strong ability to develop trust and authority through branding. Candidates should be skilled in storytelling and have a data-driven approach to marketing campaigns. Additional responsibilities include overseeing content strategies and building systems for campaign tracking.

Qualifications

• 5+ years' experience in B2B marketing, brand strategy, or growth.
• Proven ability to build premium B2B brands where trust drives dealflow.
• Strong grasp of ICP development and funnel design.

Responsibilities

• Define and own brand positioning across all channels.
• Build multi-channel funnels for customer segments.
• Oversee thought leadership and content strategy.

Skills

B2B marketing

Brand strategy

Growth marketing

Storytelling

Data analysis

Job description

Director of Marketing – Motion Ventures

Motion Ventures is shaping the future of global trade and maritime innovation. We’re building a category-defining venture platform that unites founders, industry leaders, and investors to accelerate the sector’s digital and sustainable transformation.

We’re looking for a strategic marketing leader to build and own Motion’s full marketing function — defining our positioning, building systems around our ideal customer profiles (ICPs), and turning our brand into a magnet for world‑class founders and strategic partners.

This role is both strategic and architectural: setting direction, designing infrastructure, and assembling the right mix of talent and agencies to execute with precision. You will combine brand storytelling with data‑driven experimentation to build a compounding marketing engine, not one‑off campaigns.

Key Responsibilities

Brand Architecture & Positioning

• Define and own Motion Ventures’ brand positioning across all channels — establishing us as the reference point for innovation in maritime and supply chain technology.
• Build a premium B2B brand that conveys authority, exclusivity, and long‑term trust.
• Develop narrative frameworks, brand systems, and playbooks that scale across portfolio companies and partnerships.

Strategic Marketing & Funnel Design

• Define and refine Motion’s ideal customer profiles (ICPs) across founders (by stage, vertical, and geography), corporate partners (by function and seniority), and investors.
• Build multi‑channel funnels that move each segment from awareness → trust → engagement → conversion.
• Connect all brand assets — content, events, media, partnerships — into a cohesive system driving founder acquisition and ecosystem engagement.
• Translate brand equity into measurable pipeline growth through structured marketing infrastructure (CRM, analytics, content systems).
• Create and own a marketing KPI framework for each ICP (e.g. awareness, engagement, retention, qualified leads, conversion rates), with clear monthly and quarterly targets and MoM tracking.
• Design and maintain a campaign roadmap (e.g. Maritime Week, flagship reports, portfolio launches) that compounds over time rather than one‑off activities.
• Run structured experimentation across key campaigns (especially EDM and digital campaigns around maritime week and major events), including A/B testing of subject lines, content formats, audiences, and calls‑to‑action. Use data‑driven insights to identify opportunities and continuously improve performance.

Content, Communications & Media

• Oversee thought leadership, content strategy, and social channels to deepen Motion’s narrative influence.
• Own and orchestrate core content channels, including "LinkedIn" (firm, founder, and portfolio narratives); "Newsletters" and EDMs (including event‑driven and thematic campaigns); Short‑form video and founder spotlight series; Long‑form thesis content (sector deep‑dives, ecosystem reports) and, where relevant, podcast or interview formats.
• Manage PR, media partnerships, and high‑impact storytelling moments (founder features, ecosystem reports, launches).
• Use portfolio milestones, events, and partnerships to reinforce Motion’s position at the centre of the ecosystem.

Leadership & Systems Building

• Build and lead Motion’s marketing team, agency relationships, and creative ecosystem.
• Develop scalable marketing operations, reporting, and attribution frameworks.
• Set up and maintain dashboards and reporting rhythms that give the investment and platform teams clear visibility into campaign performance and pipeline impact.
• Partner with the investment and platform teams to align marketing outcomes with fund goals — from founder sourcing to LP engagement.

Qualifications

• 5+ years’ experience in B2B marketing, brand strategy, or growth — ideally within venture, tech, or industrial innovation sectors.
• Proven ability to build premium B2B brands where trust, authority, and thought leadership drive dealflow.
• Strong grasp of ICP development, strategic positioning, and funnel design in complex stakeholder environments.
• Excellent storytelling instincts — able to turn technical or niche subjects into compelling narratives.
• Experience building or managing cross‑functional teams and agency networks.
• Analytical rigour and operational discipline; comfortable designing marketing systems and metrics from the ground up.
• Demonstrated experience using data and experimentation (including A/B testing of EDM/email and digital campaigns) to optimise performance and inform strategy.
• Curiosity for frontier sectors — logistics, energy, supply chain, maritime, or sustainability — and how innovation transforms legacy industries.