Marketing Designer

KPAY MERCHANT SERVICE (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 45,000 - 60,000; Full time

Job summary

A leading fintech company in Singapore is seeking a versatile Designer to drive digital growth. Responsibilities include creating high-performing marketing materials, designing landing pages, and producing engaging visuals for paid social media ads. Candidates should have 1-3 years of digital design experience, a strong portfolio, and proficiency in Figma and Adobe Creative Suite. Join us to directly shape our digital presence and impact merchant growth in a dynamic environment.

Benefits

Impact: Shape digital growth directly

Autonomy: Own the design roadmap

Qualifications

• 1-3 years of experience in digital design, preferably in B2B SaaS or Fintech.
• Strong portfolio demonstrating a mix of web, email, and performance design.
• Proficiency in Figma and Adobe Creative Suite required.
• Motion graphics skills in After Effects or Premiere Pro are a plus.
• Strategic mindset with understanding of CTR and Visual Hierarchy.

Responsibilities

• Create responsive email templates for lifecycle marketing.
• Design high-fidelity wireframes and mockups for landing pages.
• Produce static and motion graphics for social media ads.
• Translate complex data into easy-to-understand infographics.

Skills

Digital design experience

Web design (landing pages)

Email design

Performance marketing creatives

Proficiency in Figma

Adobe Creative Suite

Motion graphics skills

Tools

Figma

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

After Effects

Premiere Pro

Job description

KPay Group (KPay) is a leading fintech company dedicated to empowering businesses of all sizes with simple, smart, seamless and secure technology solutions. Serving over 72,000 merchants across Hong Kong, Singapore, Japan and Australia. KPay is unleashing merchants' growth potential by building a one-stop platform for financial management, business operations and digital transformation. KPay secures a record USD 55 million in 2024, marking the largest series A fundraise globally in the payments sector for the year.

Role Mission

We are seeking versatile and conversion-focused Designer to own our designs and drive measurable digital growth. In this role, you will be the visual storyteller for the merchant journey. You will be responsible for creating high-performing assets that engage users at every touchpoint—from the first paid ad they see, to the infographic that educates them, to the eDM that welcomes them, and the landing page that converts them.

Key Responsibilities

• Lifecycle Marketing Assets (eDMs & CRM)
• Email Design: Conceptualise and design responsive, modular email templates for various lifecycle stages.
• Visual Consistency: Ensure a cohesive brand experience from the email inbox to the destination page.
• Web & Landing Page Design
• UI/Web Design: Design high-fidelity wireframes and mockups for high-converting marketing landing pages, campaign microsites, and blog layouts.
• Conversion Focus: Apply UI/UX best practices to web designs to maximize lead generation (e.g., clear visual hierarchy, strategic CTA placement).
• Developer Handoff: Prepare clean, organized design files and style guides for the development team to ensure pixel-perfect implementation.
• Performance Marketing & Ad Creatives
• Paid Social Ads: Produce scroll-stopping static and motion graphics for Facebook, Instagram, LinkedIn, and Google Display Network.
• Creative Iteration: Partner with the performance team to run A/B tests on creative elements (e.g., testing different hooks, layouts, or imagery) to lower Cost Per Acquisition (CPA).
• Motion Graphics: Create simple, engaging animations or GIFs to explain product features quickly in social feeds.
• Content & Information Design
• Infographics: Translate complex financial data, survey results, and product workflows into clean, easy-to-understand infographics for our blog and whitepapers.
• Editorial Assets: Design and support graphics that elevate the quality of our educational blog articles.

Requirements

• Experience: 1-3 years of experience in digital design, preferably within a B2B SaaS, Fintech, or e-commerce agency/in-house environment.
• Portfolio: A strong portfolio demonstrating a mix of web design (landing pages), email design, and performance marketing creatives. Applications without a portfolio will not be considered.
• Software Mastery: Expert proficiency in Figma (for web/UI) and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Motion Skills: Proficiency in After Effects or Premiere Pro for creating social media motion graphics is a strong plus.
• Strategic Mindset: You don't just design for aesthetics; you design for outcomes. You understand concepts like CTR, Conversion Rate, and Visual Hierarchy.

Why Join Us?

• Impact: Directly shape digital growth in a results-focused environment.
• Autonomy: Own the design roadmap with agile execution.