Marketing Communications Specialist

Aurora Talent; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading recruitment agency is seeking a Marketing Communications Specialist in Singapore to develop and execute integrated marketing communication plans. The ideal candidate will have 3–5 years of experience in the building materials sector and possess strong written and verbal communication skills. Responsibilities include creating engaging content and coordinating events. This role offers an opportunity to work in a dynamic environment and make a significant impact on brand positioning.

Qualifications

• 3–5 years of experience in marketing communications, preferably in building materials, construction, or manufacturing sectors.
• Strong ability to translate technical information into persuasive messaging.
• Familiarity with social media management tools.

Responsibilities

• Develop and execute integrated marketing communication plans.
• Create and manage engaging content for various platforms.
• Coordinate participation in trade shows, conferences, and industry events.

Skills

Written communication skills

Verbal communication skills

Project management

Stakeholder collaboration

SEO knowledge

CRM systems experience

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Marketing automation tools

CMS platforms

Google Analytics

Job description

Key Responsibilities

Strategic Communications

• Develop and execute integrated marketing communication plans aligned with corporate goals and brand positioning.
• Translate complex technical product information into compelling, accessible messaging for target audiences (architects, contractors, distributors, and end users).
• Support the launch of new products and services with coordinated campaigns across digital, print, PR, and event channels.

Content & Campaigns

• Create and manage engaging content for websites, brochures, newsletters, and social media.
• Oversee production of marketing collateral, including case studies, white papers, and video content.
• Collaborate with internal teams and external agencies to deliver high‑quality creative assets.
• Optimize content for SEO and digital performance metrics.

Media & PR

• Manage relationships with trade publications, industry associations, and media partners.
• Draft press releases, media kits, and feature articles highlighting brand and product innovations.
• Support crisis communication and brand reputation management when required.

Events & Partnerships

• Coordinate participation in trade shows, conferences, and industry events.
• Develop promotional materials and ensure consistent brand messaging across all event touchpoints.
• Support local marketing initiatives with distributors and strategic partners.

Analytics & Reporting

• Track campaign performance, media engagement, and ROI metrics.
• Use insights to refine messaging and strategy across channels.

What we are looking for

• Bachelor’s degree in Marketing, Communications, or related field.
• 3–5 years of experience in marketing communications, preferably in building materials, construction, or manufacturing sectors.
• Strong written and verbal communication skills with the ability to translate technical information into persuasive messaging.
• Experience with CRM systems, marketing automation tools, and CMS platforms.
• Familiarity with SEO, Google Analytics, and social media management tools.
• Excellent project management, organization, and stakeholder collaboration skills.
• Ability to work both strategically and tactically in a fast‑paced environment.