Senior Manager & Strategic Communications & Public Relations

Sentosa Development Corporation & Subsidiaries; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading leisure organization in Singapore is looking for a Corporate Communications Lead. You will shape the brand narrative, oversee corporate publications, and manage media relationships. The ideal candidate has at least 8 years of experience in tourism or hospitality, strong media pitching skills, and is proficient in digital tools. Fluency in Mandarin is a plus. This dynamic role requires a collaborative spirit and the ability to drive impactful communications strategies.

Qualifications

• At least 8 years of relevant experience in tourism, hospitality, or lifestyle sectors.
• Fluency in Mandarin advantageous for engaging regional media and stakeholders.
• Demonstrated ability to manage complex projects and influence senior stakeholders.

Responsibilities

• Oversee corporate publications and ensure messaging consistency.
• Build relationships with media and manage proactive engagement.
• Collaborate on destination campaigns and engagement initiatives.
• Lead cross-functional communications projects and corporate events.

Skills

Media pitching

Writing

Editing

Project management

Interpersonal skills

Digital communication tools

Education

Degree in Mass Communications, Public Relations, or related discipline

Tools

Social media platforms

Analytics dashboards

Job description

About the Role

As part of Sentosa Development Corporation’s Communications team, you will play a pivotal role in shaping and delivering the organisation’s brand narrative. You will lead strategic communications and public relations initiatives that strengthen Sentosa’s reputation as a premier leisure destination for both local and international visitors.

Key Responsibilities

Corporate Communications

• Oversee corporate publications including the website, and media monitoring reports.

• Ensure consistency of messaging and alignment with organisational objectives across all communication platforms.

Media & Public Relations

• Build and maintain strong relationships with mainstream journalists, trade publications, online media, and social media influencers.

• Drive proactive media engagement through pitching, hosting familiarisation tours, and securing impactful coverage.

• Manage media queries and support issues/crisis communications with timely, transparent responses.

Stakeholder & Partnership Engagement

• Collaborate with internal teams and external partners to co-create destination campaigns and joint communications initiatives.

• Strengthen Sentosa’s positioning through strategic partnerships and stakeholder engagement.

Leadership & Events

• Lead cross-functional communications projects and contribute to the planning and execution of corporate events.

• Provide guidance to junior team members and manage external agencies/vendors where required.

Requirements

• Degree in Mass Communications, Public Relations, or related discipline.

• At least 8 years of relevant experience, preferably in tourism, hospitality, or lifestyle sectors.

• Strong media pitching, writing, and editing skills.

• Proficiency in digital communications tools, including social media platforms, analytics dashboards, and emerging AI applications.

• Fluency in Mandarin is advantageous for engaging regional media and stakeholders.

• Demonstrated ability to manage complex projects, influence senior stakeholders, and deliver measurable outcomes.

• A collaborative team player with strong interpersonal skills.

• Passionate, energetic, and self-motivated, with creativity in developing communications strategies.