Senior Manager & Strategic Comms & PR

Sentosa Development Corporation; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A premier leisure destination organization in Singapore seeks an experienced professional for their Communications team. In this role, you will lead strategic communications and public relations initiatives to enhance the organization's reputation. The ideal candidate will have over 8 years of experience in related sectors, strong media pitching skills, and proficiency in digital communication tools. Knowledge of Mandarin is an advantage. Join us to drive impactful communication strategies and partnerships in a vibrant environment.

Qualifications

• At least 8 years of relevant experience, preferably in tourism, hospitality, or lifestyle sectors.
• Fluency in Mandarin is advantageous for engaging regional media and stakeholders.
• Demonstrated ability to manage complex projects and influence senior stakeholders.

Responsibilities

• Oversee corporate publications, ensuring messaging consistency across platforms.
• Build relationships with journalists and drive media engagement.
• Collaborate with internal teams for destination campaigns.

Skills

Media pitching

Writing

Editing

Interpersonal skills

Digital communications tools

Creativity

Education

Degree in Mass Communications, Public Relations, or related discipline

Tools

Analytics dashboards

Social media platforms

Job description

What the role is:

As part of Sentosa Development Corporation’s Communications team, you will play a pivotal role in shaping and delivering the organisation’s brand narrative. You will lead strategic communications and public relations initiatives that strengthen Sentosa’s reputation as a premier leisure destination for both local and international visitors.

What you will be working on:

Corporate Communications

• Oversee corporate publications including the website, and media monitoring reports.
• Ensure consistency of messaging and alignment with organisational objectives across all communication platforms.

Media & Public Relations

• Build and maintain strong relationships with mainstream journalists, trade publications, online media, and social media influencers.
• Drive proactive media engagement through pitching, hosting familiarisation tours, and securing impactful coverage.
• Manage media queries and support issues/crisis communications with timely, transparent responses.

Stakeholder & Partnership Engagement

• Collaborate with internal teams and external partners to co-create destination campaigns and joint communications initiatives.
• Strengthen Sentosa’s positioning through strategic partnerships and stakeholder engagement.

Leadership & Events

• Lead cross-functional communications projects and contribute to the planning and execution of corporate events.
• Provide guidance to junior team members and manage external agencies/vendors where required.

What we are looking for:

• Degree in Mass Communications, Public Relations, or related discipline.
• At least 8 years of relevant experience, preferably in tourism, hospitality, or lifestyle sectors.
• Strong media pitching, writing, and editing skills.
• Proficiency in digital communications tools, including social media platforms, analytics dashboards, and emerging AI applications.
• Fluency in Mandarin is advantageous for engaging regional media and stakeholders.
• Demonstrated ability to manage complex projects, influence senior stakeholders, and deliver measurable outcomes.
• A collaborative team player with strong interpersonal skills.
• Passionate, energetic, and self-motivated, with creativity in developing communications strategies.

About Sentosa Development Corporation

Sentosa Development Corporation (SDC) was established on 1 September 1972 as a Statutory Board under the Ministry of Trade and Industry. Its charter since inception has been to oversee the development, management and promotion of the Sentosa Island as a resort destination for locals and tourists. Under the care of SDC, the island went through a makeover to become a premier getaway with multi-faceted appeal. From business conventions to beach parties, Sentosa caters to an extensive range of needs and interests. SDC has evolved and grew over the years. It currently oversees the following business and commercial units – Sentosa Leisure Management Pte Ltd, Sentosa Golf Club, Sentosa Cove Resort Management Pte Ltd and Mount Faber Leisure Group.