Manager, Customer Relationship Management

Razer Inc.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading tech company in Singapore is looking for a Manager, Customer Relationship Management to lead the strategy and execution of global CRM programs. This role focuses on driving customer engagement and retention through multi-channel campaigns. The ideal candidate will have 4-6 years of experience in CRM or retention marketing, a strong understanding of marketing automation tools, and a passion for gaming. Join a diverse team dedicated to revolutionizing the gaming experience.

Qualifications

• 4–6 years of experience in CRM, lifecycle marketing, or retention marketing.
• Strong understanding of CRM platforms and customer data.
• Analytical mindset with experience in A/B testing and performance reporting.

Responsibilities

• Own the end-to-end CRM lifecycle strategy across acquisition, onboarding, and retention.
• Develop multi-channel campaigns that drive revenue and engagement.
• Define KPIs and track performance of CRM campaigns.

Skills

CRM strategy

Data analysis

Communication

Project management

Marketing automation

Tools

Salesforce Marketing Cloud

Job description

Manager, Customer Relationship Management

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer‑centric experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities

Razer is seeking a data-driven and customer-obsessed CRM Manager to lead the strategy, execution, and optimization of our global CRM programs. You’ll play a key role in driving customer engagement, retention, and lifetime value across our D2C ecosystem—developing and leveraging email, SMS, push, and loyalty channels to deliver personalized, high-impact campaigns that resonate with gamers worldwide.

CRM Strategy and Execution

• Own the end-to-end CRM lifecycle strategy across acquisition, onboarding, engagement, retention, and win‑back.
• Develop and execute multi-channel campaigns (email, SMS, push, in‑app) that drive revenue and engagement.

Segmentation and Personalisation

• Build and optimise audience segments based on behavioural, transactional, and demographic data.
• Partner with product and creative teams to deliver personalised messaging that aligns with gamer personas and product launches.

Automation and Journeys

• Design and implement automated customer journeys and trigger-based communication using CRM tools (e.g. Salesforce Marketing Cloud).
• Continually test and optimise flows to improve open rates, CTR, and conversion.

Analytics and Reporting

• Define KPIs and track performance of CRM campaigns, providing actionable insights and recommendations.
• Measure impact on customer LTV, churn, and retention.
• Present performance reviews and strategic recommendations to leadership on a regular basis.

Cross‑Functional Collaboration

• Work closely with Product, eCommerce, Affiliate, and Regional Marketing teams to align CRM efforts with broader business goals.
• Support campaign rollouts, including product launches, seasonal promotions, and loyalty initiatives.

Pre‑Requisites

• 4–6 years of experience in CRM, lifecycle marketing, or retention marketing—preferably in eCommerce, gaming, or consumer tech.
• Strong understanding of CRM platforms, customer data, and marketing automation tools.
• Proven track record of building and optimizing lifecycle campaigns that drive measurable business outcomes.
• Analytical mindset with experience in A/B testing, segmentation, and performance reporting.
• Passion for gaming and understanding of gamer behavior is a strong plus.
• Excellent communication and project management skills.

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations – including for disability or religious practices – to ensure every team member can perform and contribute at their best.

Are you game?