Manager Creative Digital

Kuok Group Singapore; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading retail property group in Singapore seeks a Creative Digital Lead to provide strategic leadership for digital initiatives across its mall portfolio. This role involves managing an in-house creative team, ensuring consistent quality in content production, and leveraging performance metrics to optimize campaign effectiveness. The ideal candidate will have 5-7 years in digital or creative roles, strong team leadership skills, and a solid understanding of social media platforms. Experience in retail or consumer brands is preferred.

Qualifications

• 5-7 years of experience in digital, content, or creative roles.
• Proven experience managing multiple brands and stakeholders.
• Strong understanding of social platforms and performance metrics.

Responsibilities

• Develop and oversee digital strategies across all Singapore malls.
• Lead the in-house creative team and manage workflows.
• Track KPIs and prepare performance reports.

Skills

Digital strategy development

Team leadership

Content management

Performance metrics analysis

Social media optimization

Education

Degree in Marketing, Communications, Design, Digital Media

Job description

Job Summary

Reports to the Head of Marketing, the Creative Digital Lead (Group) provides strategic and operational leadership for all digital and creative initiatives across Allgreen Properties’ Singapore mall portfolio. This role oversees content strategy, production, performance, and governance across platforms, ensuring consistency, quality, and impact at both group and mall levels.

The role leads the in-house creative team, drives cross-mall campaigns, manages workflows and standards, and works closely with internal stakeholders and external partners to deliver timely, high-quality outcomes.

Key Responsibilities

Strategy & Planning

• Develop and oversee annual and monthly digital strategies across all four Singapore malls
• Translate group and mall objectives into clear content, campaign, and engagement plans
• Set creative direction for group campaigns, festive initiatives, and always-on content

Creative & Content Leadership

• Define and maintain creative standards for visuals, videos, copy, and formats
• Oversee content calendars, posting strategies, and optimisation across platforms
• Review and approve all digital assets prior to publishing
• Ensure strong brand consistency and differentiation across malls while aligning to group guidelines

Production & Execution

• Lead planning and execution of photo and video shoots across malls
• Oversee production schedules, shoot logistics, and post-production workflows
• Ensure efficient use of resources and timely delivery across overlapping campaigns

Team & Workflow Management

• Lead and manage the in-house creative team, including workload planning and prioritisation
• Set processes, timelines, QA standards, and governance frameworks
• Identify gaps in capability, tools, or resourcing and recommend improvements

Stakeholder & Partner Management

• Work closely across multiple business units, not limited to retail, and provide project-based and ad hoc support as required
• Act as the creative bridge between group marketing, malls, loyalty (GR), EV initiatives, , other business units and agencies
• Oversee KOL selection, briefing, content review, and performance tracking

Performance & Optimisation

• Track KPIs across content, engagement, and campaign performance
• Prepare regular performance reports with insights and recommendations
• Identify platform trends, algorithm changes, and emerging formats to drive continuous improvement
• Demonstrate strong knowledge of media boosting, with the ability to optimise spend against allocated budgets to maximise reach, engagement, and campaign performance

Key Requirements

• Degree in Marketing, Communications, Design, Digital Media, or a related field
• Minimum 5-7 years of experience in digital, content, or creative roles, with team leadership experience
• Strong understanding of social platforms, short-form video, performance metrics, and paid media optimisation
• Experience in an agency environment is an advantage
• Strong sensitivity to digital, social, and content trends, with the ability to translate insights into action
• Proven experience managing multiple brands, stakeholders, or assets concurrently
• Hands‑on, organised, and comfortable operating in a fast‑paced, multi‑mall environment
• Experience in retail, lifestyle, property, or large‑scale consumer brands preferred

Education

Bachelors in Marketing or Communication