Lifecycle Marketing Specialist - Singapore

Plaud; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A cutting-edge AI company in Singapore seeks a CRM and Growth Marketing Specialist. The candidate will manage lifecycle campaigns across channels, focusing on user engagement and retention. Requirements include a relevant bachelor's degree and 1-3 years of marketing experience. The role offers market-competitive compensation and opportunities for career growth in a vibrant atmosphere.

Benefits

Market-competitive compensation

Global exposure

Vibrant work atmosphere

Career growth opportunities

Qualifications

• 1-3 years of experience in CRM, lifecycle, or growth marketing, ideally with measurable impact on engagement or retention.
• Strong analytical skills with the ability to interpret performance data and derive actionable insights.
• Clear, confident communication skills and the ability to work collaboratively in a fast-paced environment.

Responsibilities

• Execute end-to-end lifecycle campaigns across email, push, and in-app channels.
• Build and refine user segments to increase activation, engagement, and retention.
• Design and analyze structured A/B tests, translating insights into actionable recommendations.

Skills

Analytical skills

Communication skills

User segmentation understanding

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Klaviyo

Braze

MoEngage

Job description

About Plaud Inc.

Plaud is building the world's most trusted AI work companion for professionals to elevate productivity and performance through note-taking solutions, loved by over 1,000,000 users worldwide since 2023. With a mission to amplify human intelligence, Plaud is building the next-generation intelligence infrastructure and interfaces to capture, extract, and utilize what you say, hear, see, and think.

Plaud Inc. is a Delaware-incorporated, San Francisco-based company pushing the boundary of human–AI intelligence through a hardware–software combination. With ISO 27001, ISO 27701, GDPR, SOC 2, HIPAA, and EN 18031 compliance, Plaud is committed to the highest standards of data security and privacy protection.

please visit https://www.plaud.ai and follow along on Instagram, X, Facebook, LinkedIn, and YouTube

Why You Should Join Us

Plaud is building the next generation intelligence infrastructure and interfaces to capture, extract, and utilize intelligence from what people say, hear, see, and think.

• Plaud is a bootstrapped, skyrocketing, profitable company with a $250M revenue run rate achieved in just three years.

• Define the next-gen paradigm for human-AI interaction.

• Gain exposure to cutting-edge AI for Pro tools and play a direct role in our global expansion.

• Work with passionate teammates who value innovation, collaboration, and customer success.

• Grow your career in a culture that champions continuous learning and fast career development.

• Market-competitive compensation, global exposure, and a vibrant, creativity-fueled work atmosphere.

What you will do

• Execute end-to-end lifecycle campaigns across email, push, and in-app channels, from planning and setup to QA, launch, reporting, and iteration.

• Build and refine user segments, supporting personalized and localized journeys that increase activation, engagement, and retention.

• Contribute to the development and optimization of automated lifecycle flows, ensuring proper documentation, QA, and scalability.

• Design, implement, and analyze structured A/B tests, translating insights into actionable recommendations for campaign and product teams.

• Deliver concise weekly performance insights, turning data into opportunities for optimization and experimentation.

What we are looking for

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 1-3 years of experience in CRM, lifecycle, or growth marketing, ideally with measurable impact on engagement or retention.

• Solid understanding of digital marketing fundamentals, user segmentation, and campaign strategy.

• Strong analytical skills with the ability to interpret performance data and derive actionable insights.

• Clear, confident communication skills and the ability to work collaboratively in a fast-paced environment.

Preferred Qualifications

• Hands-on experience with marketing automation tools (e.g., Klaviyo, Braze, MoEngage).

• Experience tailoring campaigns for different user segments, regions, or lifecycle stages.

• Passion for user engagement, personalization, and lifecycle growth strategies.

• Familiarity with A/B testing methodologies and campaign optimization.

• Basic HTML/CSS knowledge for editing email templates.

Disclaimer: Plaud is and will continue to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristics.