Lifecycle Marketing manager (EU)

Plaud; Singapore; Hybrid; SGD 75,000 - 106,000; Full time

Job summary

A dynamic marketing company is hiring an Email Marketing Operations Manager to oversee its European email marketing initiatives. In this role, you will manage end-to-end campaigns, focusing on GDPR compliance and engaging diverse markets. The ideal candidate has 3–5+ years in email marketing and strong skills in automation and segmentation, as well as proficiency in English and at least one other European language. This position offers the flexibility of remote or hybrid work.

Qualifications

• 3–5+ years of experience in email marketing.
• Firm grasp of marketing automation and segmentation.
• Deep understanding of GDPR and European privacy standards.

Responsibilities

• Manage end-to-end email campaigns across multiple European audiences.
• Drive segmentation, automation, and lifecycle strategy tailored for the region.
• Continuously improve key KPIs (open rate, CTR, conversions, revenue).
• Maintain email list hygiene and ensure GDPR compliance.

Skills

Email marketing

Marketing automation

CRM workflows

Reporting

Data analysis

Fluency in English

Fluency in European languages (French, German, Italian, Spanish)

Tools

Klaviyo

Salesforce

Job description

Location: Europe/Singapore (Remote/Hybrid)

We're hiring a seasoned Email Marketing Operations Manager to take ownership of our European email marketing programs. This role blends strategic thinking, hands-on execution, and GDPR-compliant practices to elevate customer engagement across diverse markets.

Your Responsibilities:

• Manage end-to-end email campaigns across multiple European audiences
• Drive segmentation, automation, and lifecycle strategy tailored for the region
• Collaborate with internal stakeholders to deliver localized, on-brand campaigns
• Continuously improve key KPIs (open rate, CTR, conversions, revenue)
• Maintain email list hygiene and ensure GDPR-compliant marketing practices
• Support and enable regional partners across target markets.

What We Expect:

• 3–5+ years of experience in email marketing
• Experience using platforms like Klaviyo, Salesforce, etc.
• Firm grasp of marketing automation, CRM workflows, and segmentation
• Analytical thinker with strong reporting and optimization skills
• Proficiency in English and at least one of French, German, Italian, or Spanish
• Deep understanding of GDPR and European privacy standards

Preferred:

• Experience in DTC, e-commerce, SaaS, or digital consumer brands
• Fluency in French, German, Spanish, or Italian.
• Knowledge of HTML/CSS for editing email templates
• Familiar with CDPs, SMS, and push notification strategies