Lead Brand Marketing

Nike; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading sports apparel company is seeking a Lead, Brand Marketing in Singapore to enhance brand strategies for Sportswear and Football. This role involves collaboration across teams to develop consumer experiences, executing marketing initiatives, and leading campaign measurements. The ideal candidate has over 5 years in brand management, a deep understanding of youth culture, and excellent people skills. This role offers the opportunity to drive significant brand engagement across Southeast Asia and India.

Qualifications

• 5+ years of experience in brand management or consumer marketing.
• Ability to influence cross-functional teams.
• Pro-active information-seeking and strong people skills.

Responsibilities

• Lead the planning and execution of brand strategies across SEA&I.
• Manage campaign progress measurement and reporting.
• Collaborate with teams to create impactful consumer experiences.

Skills

Brand management

Consumer marketing

Knowledge of sneaker/streetwear culture

Football culture

Collaborative teamwork

Education

Bachelor’s degree in Marketing, Communications, or related field

Job description

Who You’ll Work With

You’ll collaborate with teammates across Nike to inspire and connect with athletes* through sport and culture. Reporting to the NSW Brand Director for Southeast Asia & India, you’ll partner closely with the NSW Brand team in Singapore and APLA Brand teams daily. Expect strong collaboration with internal and external partners across Brand Marketing, Creative, Integrated Media, Retail, Digital, Energy Marketing, Communications, Sports Marketing, Marketplace, Merchandising, Sales, Finance, Operations, Legal, and agency/event partners.

Who We Are Looking For

Nike is looking for a Lead, Brand Marketing based in Singapore to join the Nike Sportswear Brand Marketing team in Southeast Asia and India (SEA&I). This person will play a critical role in helping grow the future of Nike Sportswear brand with extended responsibility to include Football brand.

This person should have a comprehensive grasp of the youth community, youth & sport culture, existing and upcoming subculture, the sneaker & fashion landscape, passion and knowledge about Football as a sport, football landscape, athletes and culture of football in SEA&I.

• Bachelor’s degree in Marketing, Communications, or related field. Will accept any suitable combination of education, experience, and training.
• 5+ years of experience in brand management, consumer marketing, or related fields (music, fashion, editorial, publishing, sports, creative agency).
• Strong knowledge of sneaker/streetwear culture, youth trends, music, and Football culture.
• Proven ability to lead initiatives, manage timelines, and influence cross‑functional teams.
• Pro‑active information‑seeking skills, with the ability to balance creativity with organizational and procedural excellence in a fast‑moving, ambiguous environment.
• A team‑first mentality, values partnership and collaboration. Excellent people skills with understanding the importance of cultural nuance.

What You’ll Work On

You’ll lead the planning and execution of Nike Sportswear and Football brand strategies across SEA&I, driving seasonal and daily initiatives that elevate consumer experiences and accelerate brand engagement. From ideation to execution, you’ll orchestrate campaigns, manage assets, and measure impact.

Core Responsibilities

• Partner with Nike Marketing leaders and APLA geography to deliver integrated brand strategies.
• Collaborate with territory and city teams to create impactful consumer experiences.
• Brief brand vision and strategy, ensuring alignment across functions.
• Oversee product integration into marketing initiatives and seasonal campaigns.
• Manage asset development and distribution across multiple channels.
• Lead campaign progress measurement, including recaps and debriefs.
• Build strong relationships internally and externally to drive business growth.

Note: At Nike, we're committed to providing a fair and transparent application process for all applicants. Nike does not charge candidates any fees for recruitment or applications.