Junior Digital Marketer

Buddhist Compassion Relief Tzu-Chi Foundation (Singapore); Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A nonprofit organization in Singapore is seeking a Digital Marketing Officer to manage social media platforms, create engaging content, and support SEO campaigns. The ideal candidate should have a diploma or bachelor's degree in Digital Marketing or a related field, with at least two years of relevant experience. Proficiency in both English and Chinese is required, as well as familiarity with digital marketing tools like Google Ads and Google Analytics. This role aligns with the organization's mission to promote compassionate outreach and fundraising initiatives.

Qualifications

• Minimum two years of relevant digital marketing experience.
• Bilingual proficiency in English and Chinese.
• Analytical mindset with the ability to interpret marketing data.

Responsibilities

• Assist in managing social media platforms.
• Develop engaging content for digital platforms.
• Research trending topics for engagement.
• Support digital promotion for fundraising events.

Skills

Social media management

Content creation

Translation

Search Engine Optimization (SEO)

Digital advertising

Education

Diploma or Bachelor's Degree in Digital Marketing or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics

Adobe Photoshop

Canva

Job description

Job Responsibilities

Content Support & Creation

• Assist in managing social media platforms (e.g., Facebook, Instagram, Telegram).
• Develop engaging and informative content (written and visual) for various digital platforms, including social media and marketing materials.
• Translate and adapt content between English and Chinese to ensure consistent messaging across all platforms.
• Research and identify trending topics and relevant content to maximize reach and engagement.
• Collaborate with internal media teams to gather information, ensure brand consistency, and develop content that aligns with Tzu Chi’s mission and values.
• Support live coverage of events and campaigns through photos, short videos, and captions.

Website & Digital Platforms Support

• Assist in updating and maintaining the website, ensuring content accuracy and Search Engine Optimization.
• Support the Search Engine Optimization plan to improve the visibility and search ranking of Tzu Chi’s official website.
• Support campaigns and digital landing pages.
• Create and manage monthly e-newsletters.

Campaign & Event Promotion

• Support digital promotion for fundraising, volunteer recruitment, and events.
• Assist in implementing campaign plans across digital channels.
• Track and report digital performance metrics (reach, engagement, clicks, traffic) to support campaign improvement.

Advertising

• Plan, execute, and monitor digital advertising campaigns across various platforms to enhance awareness and engagement.
• Develop targeted audience strategies to maximise campaign effectiveness.
• Monitor, analyse, and report campaign performance data, providing recommendations for optimization.
• Manage advertising budgets effectively.
• Stay up-to-date with the latest digital advertising trends and best practices.

Others

• Assist with other marketing tasks as needed.
• Participate in team meetings and contribute to marketing strategy discussions.
• Support documentation of digital workflows and best practices.

Job Requirements

• Diploma or Bachelor's Degree in Digital Marketing, Communications, Business or a related field
• Minimum two years of relevant digital marketing experience.
• Experience in digital marketing, including paid advertising, Search Engine Optimization (SEO), and social media marketing.
• Proficiency in digital marketing tools (Google Ads, Meta Ads Manager, Google Analytics, Search Engine Optimization tools, email marketing platforms).
• Bilingual proficiency in English and Chinese (written and spoken) for content creation in English and Chinese.
• Analytical mindset with the ability to interpret marketing data.
• Familiarity with Adobe Photoshop, Canva, or similar tools for content creation is a plus.
• Passion for NGO/VWO work and alignment with Tzu Chi’s mission.