Job Posting Title Assistant Manager, Digital Marketing

Sentosa Development Corporation; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading tourism organization in Singapore seeks an experienced Social Media Manager to enhance its Chinese social media presence. This role involves content creation for platforms like WeChat and Weibo, campaign planning, and analyzing engagement trends. Ideal candidates have over 3 years in social media management, strong Chinese writing skills, and the ability to collaborate effectively with content teams. Join us to amplify our visibility in the Chinese market.

Qualifications

• 3+ years of experience in social media management and content production for Chinese platforms.
• Proven writing and editing skills in Simplified Chinese and English.
• Ability to manage content agencies and deliver content on time.

Responsibilities

• Manage and produce content for Sentosa’s Chinese social media accounts.
• Research trends and grow user engagement.
• Plan and execute marketing campaigns for visibility.

Skills

Content creation

Social media management

Data analysis

Storytelling

Visual communication

Team collaboration

Copywriting skills

Tools

Adobe Photoshop

Job description

What the role is

To manage and grow Sentosa's Chinese social media presence by producing engaging and culturally relevant content that enhances awareness, inspires visits, drives conversions, and fosters user engagement. The role involves collaborating with content agencies, analysing trends, and planning innovative marketing campaigns across WeChat, Weibo, and Xiaohongshu while contributing to other social media platforms. Leveraging expertise in content creation, storytelling, and digital strategy, the position aims to amplify Sentosa's visibility in the Chinese digital landscape and support its broader promotional efforts.

What you will be working on

Key Responsibilities

• Work with our content agency to manage and produce content for Sentosa’s Chinese social media accounts on Wechat, Weibo and Xiaohongshu.
• Research trends and identify opportunity to grow our Chinese social media accounts and user engagement among target audiences.
• Content and calendar planning to promote Sentosa and its products, events and activities, including products on Sentosa’s online store.
• Create and edit engaging content for the target audience to create awareness of Sentosa, drive conversion on Sentosa’s online store and to inspire a visit to the island.
• Create comprehensive content and marketing campaign briefs.
• Plan and oversee the execution of our channels’ marketing campaigns to gain visibility and grow the channels.
• Assist to produce image and video posts for other social channels such as Facebook, Instagram and TikTok.

What we are looking for

Job Requirements

• Proven experience and track record in content creation and social media management, specifically on Xiao Hong Shu, WeChat and Weibo.
• Minimum of 3 years of experience in content production and marketing for the relevant social media channels.
• Experience in managing content agency to deliver social content to timelines.
• Strong understanding of the Chinese digital landscape and cultural nuances related to travel and tourism.
• Exceptional writing and editing skills in Simplified Chinese, with a knack for storytelling and visual communication.
• Ability to copywrite and edit English copies.
• Ability to analyze data and translate insights into actionable strategies.
• End-to-end experience in producing and editing short-form videos.
• Skilled in Adobe Photoshop advantageous.
• Strong sense of responsibility, ability to work under pressure, excellent copywriting skills, and a good aesthetic sense.
• Good team player.